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OAXACA OPTIONS

Rural Tourism Fair
Fería de Turismo Rural
July 5, 2003

PLANETA FORUM

RuralTourism

OAXACA [July 5, 2003] -- More than 100 people attended the Rural Tourism Fair (Fería de Turismo Rural) co-hosted by Planeta, Instituto Amigos del Sol and SEDETUR.

ABOUT THIS FAIR

The event celebrated cultural and natural diversity in rural Mexico and took place at Instituto Amigos del Sol in Oaxaca City.

Exhibitors included the communities of Benito Juárez, Santa Ana del Valle and San Miguel del Valle. Isaac Vasques Garcia, Gerardo Ramirez Morales, Mujeres Artesanas de las Regiones and the Plaza de las Etnias. Travel companies included Destinos Naturales, Tierraventura and Transporte Diamante Zapoteco. Also present was local adventure travel outfitter La Gran MontaČa.

Download a slideshow of the 2003 fair


BACKGROUND

WHAT IS RURAL TOURISM? -- This alternative to traditional mass tourism allows travelers to visit rural areas. Options include hiking and biking, visiting community museums and buying artesania.

Mexico considers rural tourism a vital part in its promotion of "alternative tourism" which includes ecotourism and adventure travel.


WHY A RURAL TOURISM FAIR? -- In 2002 the Los Angeles Times published a feature about how 9/11 impacted rural communities whose economies depend on tourism. James Smith and Ken Ellingwood's article -- Sept. 11 Leaves Carpet Loomers Idle in Oaxacan Town -- prompted us to think of new ways to raise awareness about rural travel.

WHAT IS PLANETA.COM'S INVOLVEMENT? -- The Rural Tourism Fair continued a tradition of Planeta's support of entertaining and educational events, including 2002's Ecotourism Fair and 2001's Alternative Tourism Open House. In addition to co-hosting the Rural Tourism Fair, in 2003 Planeta debuts a number of features focusing on villages and protected areas in rural Mexico.

FOCI -- The fair had four rooms with detailed information about ecology and ecotourism, adventure sports and travel, artesania and health.

GRACIAS

Special thanks to the Mexican Conservation Learning Network (IMAC), Mexicanwave, Development Gatewa , Manos de Oaxaca Thorn Tree, Mexico Connect and The Mexico Network for promoting this event. In town thanks go to local businesses, including Amate Books, La Brew, El Decano and Casa Arnel.


ADMINISTRATIVE CALENDAR

May 21 - Organization meeting
June 18 - Workshop/Taller: Que busca los viajeros
July 5 - Fair
January 2004 - 2004 Rural Tourism Fair
February 2005 - 2005 Rural Tourism Fair
April/May 2005 - 2005 Rural Tourism Conference


REFERENCES

g Rural Tourism References
g Tourism and Crafts
g Oaxaca Options


MODEL EVENT

Can this event be replicated? Yes! For those who would like to create their own tourism fair, we have compiled a list of recommendations.


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