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OAXACA

Oaxaca City's Pochote Market
by Ron Mader

MARKET WIKI
MEXICO FORUM

Al que buen árbol se arrima, buena sombra le cobija.
- Dichos


PHOTO GALLERY: Pochote Market
SLIDESHOW


ANNOUNCEMENT - The Pochote Market usually takes place Fridays and Saturdays at Garcia Vigil #817. On May 15th the announcement was made that Francisco Toledo was withdrawing the use of the Pochote Cultural Center ASAP. No reasons were given for this decision. Market members are now looking for a new location.

. .

MARKET HISTORY

The market began in November 2003 at the Pochote Cultural Center with the support of Oaxacan artist Francisco Toledo. The center is owned by Toledo and is part of the famous Arquitos.

The market celebrated its fifth anniversary in November 2008.

Delicacies include organic lettuce, seasonal fruits and veggies, candied fruit, mezcal, tejate and tamales. Other products include Mixe ceramics, pine needle baskets and lead-free cooking ware.

The market moved several times in 2004 and returned to the Pochote in the fall. During the spring of 2005 there was uncertainty of where the market would be held. In June 2005, the market divided with some of the vendors leaving and forming the Multi-Bio Cultural Organico.

In April 2006 textiles, including weavings, embroidery and rugs, were banned from the Pochote Market by the decision of Toledo, who explained that the market needs to focus on food. 2006 was a tough year given the social protests. From August-October venders had to navigate past the barricades to sell their goods. The market never closed, but sales plummeted in the second half of 2006.

SIGNAGE

One of the interesting things is the development of signage, including banners with producer information, business cards and labels. In July 2006 the executive committee asked that venders display lists of their goods with prices. Some of these menus appear in the Flickr gallery.

DICHOS

Cada dia quiero hacer las cosas mejor.
Con calma nos amanece.
No por mucho madrugar, amanece más temprano.
Nos honran con su visita.

Despues de crisis del estado, hay crisis en el mercado.

MEMBER NEWS

A number of current and former members have created their own stores including Xiguela, Hidalgo #105 (photos), Yunhiz, Gonzalez Ortega #400, Pochotita, Tamayo #814 (photos), Casa de Angel (on the east side of Conzatti Park), Cafe Orgasmico, Allende #107. In addition there are craft stores such as Blackbox, 5 de Mayo #412, (photos) which promotes a fair trade policy and the Mixe-owned Ayuuk store on the east side of the plaza in Santa María del Tule celebrates its first anniversary in March 2008.

Members also take part in other markets including the Friday/Saturday Multi-Bio Cultural Organico Market, Tianguis Ecológico La Estación and Playa 8 Regiones.

OAXACA MARKET PROJECT

Pochote Market is documented in the Oaxaca Market Project, an initiative of Planeta.com and friends in Oaxaca. We ask visitors to print photos (seen here archived on Flickr) and give them to the venders. This puts a new spin on the traditional 'take only photographs' mantra by giving the photos back and raising awareness and increasing purchases of traditional crafts and local food.

What might be a rushed visit becomes a search for familiar faces and seasonal products. This guide encourages you to learn about the markets before a visit. Enjoy!


FREQUENTLY ASKED QUESTIONS

WHAT IS YOUR #1 SUGGESTION? -- Come early and bring a large, strong bag.

HOW IS THE MARKET ORGANIZED? -- There is an executive committee that reports to Francisco Toledo.

WHAT UNPACKAGED FOOD PRODUCTS ARE AVAILABLE?
-- Fruits and vegetables that are in season. Also shallots, lettuce and goat cheese.

WHAT PACKAGED FOOD PRODUCTS ARE AVAILABLE? -- Coffee, grasshoppers, mezcal.

CAN I TAKE COFFEE TO ANOTHER COUNTRY? -- Yes for most countries, including the United States. You might want to check ahead of time for specific customs regulations.

WHY ARE THE POTATOES COVERED IN DIRT? -- Farmers in the Sierra Juárez bring potatoes caked in soil as this is the best way to keep the taters fresh.

WHAT IS THE MOST POPULAR CRYSTALIZED CANDY? -- Señor Enrique Matadamas sells home-made candies, including camote (crystalized sweet potato, photo). The most popular sweets are the figs (higos).

WHERE IS THE LETTUCE GROWN? -- Organic lettuce is grown in the Central Valley towns of Rojas de Cuauhtemoc and San Austin de las Juntas and San Pedro Tiaa in the Mixteca.

WHEN IS THE BEST TIME TO BUY LETTUCE? -- If you're coming to purchase fresh greens, there are more options on Fridays than Saturdays.

IS THIS THE ONLY MARKET IN OAXACA CITY WITH NATURAL PRODUCTS? -- There are several markets and stores.

ARE THE PRODUCTS CERTIFIED? -- Sort of. In 2008 the market began to use the services of Certimex to certify products. At best this is a complication. Little information is passed on to consumers. Also, many of the small mom and pop operations simply left the market rather than participate in a complicated process.

The previous attempt was in 2006-2007 in which members self-certified themselves.

Certification in both cases focus on whether the products are organic and does not review the process of distribution or recycling nor put an emphasis on fair trade or local production. The biggest problem for clients is that the processes are not clearly documented.

www.flickr.com

AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES

g Agriculture
g Markets
g Mexico Markets
g Market Days in Oaxaca

OAXACA MARKETS

g Oaxaca City Markets
g Oaxaca Market Project
g Oaxaca City's Natural Markets
g Abastos
g Artesania
g 20 de Noviembre
g Benito Juárez
g La Merced
g Sánchez Pascuas
g Pochote
g Kiosko
g Conzatti (Flickr)
g Plaza 8 Regiones (Flickr) (YouTube)
g Eco Market (Flickr)
g La Estación (Flickr) (YouTube)

www.flickr.com

POCHOTE FEATURES

g Pochote Market Doors To Close in Oaxaca (2009)
g Certification at Oaxaca's Pochote Market (2006)
b Coffee Photo - Jon Clark
b Candy Photo - Jon Clark
b Market Photos - Diana Ricci
b Mercados y Tianguis Orgánicos en México
b Productos Orgánicos - Noticias
b Al rescate de lo orgánico - Noticias
b El Pochote Blogspot

FLICKR

g Pochote Market
g aqui es oaxaca
g mezcal matateco
b Arbol de la Vida
b Ayuuk Oaxaca
ONLINE FLICKR

WIKI

g Oaxaca Wikispace
ONLINE WIKI

VIDEOS

g Flor de Maguey
g Caldo de Piedra
g Pink Requesón
g Vanilla
b Composting in Rojas
VIDEO



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