PLANETA

CJ: Media Releases
by Ron Mader

PLANETA FORUM

No es suficiente poner el huevo, es necesario cacarearlo. (It's not enough to lay an egg. You have to crow about it.)
- Dichos

PHOTO GALLERY: CJ

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INDEX: Citizen Journalism ... What is it? - Flickr - Latin America - Media Releases

CJ, aka CITIZEN JOURNALISM

The term citizen journalism is used to describe the way in which citizens play an active role in collecting, reporting and distributing news and information (adapted from the Wikipedia entry).

In Part One of our review of citizen journalism, we examined innovative online forums and blogs. In Part Two we looked at Latin America on the Web. In this essay, we look at how private enterprises are using the Web to craft their own news.

BUSINESS

Should media releases be considered citizen journalism?

News releases offer an effective means to communicate with professional journalists and share news directly with colleagues. For the past year we have paid attention to the PR Web service. For a modest price, it distributes news on the Web, most notably via the Google News and Yahoo News services.

RESPONDING TO MEDIA

Another way private businesses are using the Web is to provide their perspective on news from journals and newspapers.

EXAMPLES

Planeta.com Launches Australia Update Focusing on Ecotourism and Aboriginal Tourism - Ewire
Emerging Industry Forum Recommends Donors Take Market-Based Approach to Ecotourism Development - PR Web
Canyon Travel Offers First Class Train Travel with Open Deck - PR Web
New Travel Experience in Ecuador - PR Web
Black Sheep Inn Wins Award - PR Web

AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.

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