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Workshop 21: Planeta.com's Online Workshop for World Travel Operators

PLANETA FORUM

Workshop 21 is a private forum for operators featured in our World Travel Directory

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PHOTO GALLERY: 21


WORKSHOP 21

Participants receive practical advice on the following topics:

* Improving your website's appearance and performance
* Writing and distributing media releases
* Communicating with authors and editors
* Developing press trips and media kits
* Writing and distributing e-newsletters
* Reporting errors -- on websites and in guidebooks
* Using the Planeta.com website
* Participation in Planeta's forum
* Improving email communication
* Blogs
* Flickr
* E-Commerce
* E-Conferences
* Greening Conferences
* News about Planeta seminars

CRITERIA

To be featured in our World Travel Directory, operators need to show they offer eco-friendly, people-friendly tours. Operators must have a website to facilitate direct contact with potential clients.

Planeta.com does not list operations that keep caged animals or offer hunting. We give preference to those who are proactive and contribute articles, editorial advice or participate in our forum.

Operators who wish to be included in this directory should submit an application.

RENEWALS

Renewal payments need to be made two months before expiration. We do not accept multiple-year payment.

We review the operators on the basis of the following factors:

Were any criticisms received and unanswered? (If so, the operator will not be asked to renew the listing)
Did the operator participate on the Planeta Forum?
Did the operator suggest helpful editorial corrections or contribute new articles?
Did the operator add the Planeta.com logo and add a link from their website?


OUR PROMISE

Directory listings will be updated. Let us know if your phone number, email, address or website changes. If you create a Flickr gallery, let us know so that it be included as well. If you would like, we also will establish links to your LinkedIn and Twitter accounts.

TIPS FOR MEMBERS

Potential clients are looking for proof that you are a quality operator. We recommend that your website feature the Planeta.com logo and any other organizations of which you are a member. Make sure the logos have active links. It gives your work credibility if the link goes directly to an external site that recommends you.

If you are featured in our directory, let us know your login ID on the forum to make the most use of Workshop 21.

Please review the relevant city guide on Planeta.com. Your operation will be mentioned at no additional charge.

PHOTO GALLERY

Operators are invited to share photos of their operation, tourists and guides, local wildlife or fauna. These pictures are archived in an online gallery and randomly displayed in our directory. Give it a go!

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MEDIA RELEASES

Please note that the general policy of Planeta.com is that we prefer NOT to receive traditional media releases. That said, you can inform us of where such news is published by posting a link on the Planeta Forum.

Post relevant headlines in the Share the News topic or first-hand observations in relevant topics.

Not sure how to make the most effective use of the forum? Please consult the guidelines.

NETWORKING AND ANNOUNCING EVENTS

Post announcements about upcoming events in which you are attending in the Networking topic. We do ask that after the event you post a summary within two weeks. You can also fill out an Event Survey evaluation.

Event organizers who invite Planeta.com to give a presentation are notified that we will feature the event in our calendar. Please review the conditions for speaking engagements.

KUDOS

We respect tour operators who go above and beyond a listing on Planeta and contribute articles and editing suggestions for our site and participate on our forum. We also pay respect to operators who educate travelers about cultural protocols, green technology and science.

AUCTION

Generous operators contribute tours that we auction to our readers. Proceeds help maintain our award-winning, content-rich website. Our next auction takes place in 2008.

FEATURES

g COP-8 in Curitiba - Frank Segieth
g Rules for Writing Travel Copy - Michael Kaye
g The Great Training Robbery - Michael Kaye
g El Arte Ser Guia de Empresas de Turismo Rural - Marlene Ehrenberg
b Authenticity in Travel - Kurt Kutay/Wildland Adventures
b Ecotourism Defined - Black Sheep Inn
WRITERS GUIDELINES

FORUM

g Exit Strategies for BSI
FORUM GUIDELINES

FLICKR

b Academic Tours (Mexico)
b Bicicletas Pedro Martinez (Mexico)
b Bookabee Tours (Australia)
b Brazil Adventure International (Brazil)
b Canyon Travel (Mexico)
b Glocal Travel (UK)
b Marlene Ehrenberg (Mexico)
b Tropic Journeys in Nature (Ecuador)
b Colibris (Ecuador)
b Sustainable Harvest International (USA and Central America)
ONLINE FLICKR

BLOGS

b Bookabee
b Glocaltravel
BLOGS

VIDEO

b Flinders Range - Bookabee Tours/YouTube (Australia)
b Balamku Inn (Mexico)
b Rio Pacuare - Costa Rica Expeditions/YouTube (Costa Rica)
VIDEO

ETHICS

b Responsible Travel - Travel Specialists

INDIGENOUS PEOPLE

b Cultural Protocols - Aboriginal Tourism Australia
b Indigenous Communities - Tropic (Ecuador)
b Indigenous Markets - Black Sheep Inn (Ecuador)

GIVING BACK

b Giving back - Beyond Touring

GREEN TECHNOLOGIES

b Composting Toilets - Black Sheep Inn

ANIMALS

b Animal Habitat - Diverse Travel

LOGOS

b Eco Paraiso

MAPS

b Black Sheep Inn

PUBLICATIONS

b Symposium - Aboriginal Tourism Australia
b Corroboree - Aboriginal Tourism Australia

SCIENCE

b Geology of Brazil - Brazil Adventure International

WHY US?

b Why us - Canyon Travel

ANIMALS - BIRDING

b Birding - Canyon Travel
b Celestún Birds - Eco Paraiso (PDF)
b Ecuador Birds - Black Sheep Inn

FREQUENTLY ASKED QUESTIONS (FAQ)

How popular is Planeta.com?

Our award-winning site consistently receives kudos in guidebooks, newspapers and other media.

For stats, consult website popularity. If you are a travel business featured on our site, be sure to install a web analytics program on your own site to track incoming traffic. One recommendation: Google Analytics (explained)

When do operators renew listings?

Payments are accepted for one year. Renewal payments need to be made the month or two before expiration. We do not accept multiple-year payment as listings are reviewed on an annual basis.


REFERENCES

g Consulting Services
g How to write a Media Release
g Host a Press Trip
g Prepare a Media Kit
g Responding to media queries
g Green a Conference


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