QUESTIONS
What is the value of attention?
What is the difference between attention and engagement?
Is uni-tasking the opposite of multi-tasking?
How does one focus attention?
What is the persistence of vision?
BACKGROUND
Poor attention is a proverbial stone
in the road for those working in ecotourism
and responsible
travel.
Is it even possible to develop sustainability in an on-demand
world with a short-attention span? We must find ways to extend
our attention span as many of the critical issues -- environmental
and social -- require that we pay attention for several years,
not weeks or months.
How is this achieved? One solution is focusing on improving
our skills dealing with flow, a state in which attention, motivation,
and the situation meet. This results in productive harmony,
then sustainability is an option.
CREATING INCENTIVES
Planeta.com reviews players,
aka stakeholders, working toward ecotourism. Consult the worksheet
to review expectations and responsibilities of the players.
When we value attention, we create incentives for those working
toward ecological and cultural good will. One example is the
Ecotourism
Spotlight Award.
Focusing on place
yields updated web pages and informative information sources
on the Web and off. Paying attention to countries such as Australia
or Mexico is
easy when colleagues share information.
RECOMMENDATIONS
Instead of reinventing the wheel, conduct public inventories
and evaluations of work already underway. This will help avoid
duplication.
Foundations
should expand funding to existing projects and to individuals
and groups with a proven track record. |
The value of continuity
