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EXPLORING ECOTOURISM

Understanding Tourism Certification
by Ron Mader

CERTIFICATION WIKI

I sent the club a wire stating, 'Please accept my resignation. I don't care to belong to any club that will have me as a member.'
- Paradox Notebook

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FLICKR ALBUM: Certification


BACKGROUND

In the past decade we have said that most ecotourism certification programs have failed to deliver a trustworthy system for locals and visitors. Certification -- while valuable -- requires at least a decade of consumer awareness and requests for it to become marketable. Our findings are detailed in the essay Challenge of Ecotourism Certification.

We also review some practical suggestions.

Since the Ecotourism Certification Workshop (2000-2003) we have shifted our focus from reviewing certification programs to marketing services, such as awards that promote responsible travel and ecotourism.


FEATURES

g Awards
g The Challenge of Ecotourism Certification
g Ecotourism Certification: Practical Suggestions
g Ecotourism Certification and Marketing
g Marketing and Certification - Conference Excerpts
g Wishlist for Sustainable Tourism
g Green Events
g Greening Hotels
g Ethical Marketing of Ecotourism
g Certification at Oaxaca's Pochote Market
g The Great Training Robbery (Five Golden Piojos Certification) - Michael Kaye
g Comparing ICT Certification and The New Key - Beatrice Blake
g Reflections on Green Ratings - Anne Becher and Beatrice Blake
g Review: Ecotourism Certification
g Certification Workshop Summary
g Summary: Key Comments from the Ethical Travel Dialogue
g Planeta.com and Transitions Abroad Launch Responsible Travel Resource Directory
MORE

FLICKR

g Certification
g Will improved certification make ecotourism more marketable?
ONLINE FLICKR

WIKI

g Certification
g Greenwash
g How is your conference green?
g Toward Effective Communication in Responsible Travel and Ecotourism
ONLINE WIKI

QUESTIONS

Under what conditions does certification improve tourism business practices?
Who benefits from ecotourism certification?
How well do certification programs include social web tools including comments and critiques from visitors and locals?
Should tourism consultants, NGOs, government agencies and academics be certified?
Who certifies the certifiers?

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AUTHOR

Ron Mader is the responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


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