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ETHICAL TRAVEL DIALOGUE

Key Comments from the Ethical Travel Dialogue

PLANETA FORUM

Choose worthy targets and ransack your imagination to come up with smart, true and amusing praise about them.
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Leading campaigners Tourism Concern and Planeta.com conducted a six-week online Ethical Travel Dialogue focusing on ethical tourism. The dialogue ran from June 13-July 21, 2006.

Eighteen countries were represented in the dialogue, including Australia, Bahamas, Barbados, Brazil, Bulgaria, Ecuador, England, Ghana, India, Ireland, Mexico, Nepal, Netherlands, Romania, South Africa, Spain, Thailand and the United States of America.

Kudos to Valere Tjolle for preparing the following summary.


1. What is Ethical Travel?
Participants: Valere, Rosie, Guyonne, Mary Finn, Planeta, Balamku, Xfont & China Contact
Archive

In this lively discussion, the participants discussed methods of defining and understanding 'ethical travel.'

It was felt that tourism can be managed with the least impact possible on a destination. What was needed was that we have to look forward to how the industry can be managed in the future, learning from the mistakes currently being made. Ethical tourism needs to be defined through a set of moral rules and principles to govern the behaviour of groups and individuals, and there is a strong argument for international tourism laws . If we leave it to international bodies to define ethical tourism, the result will inevitably be influenced by those with the power. Certifications and awards, moreover, often ignore social issues, and /or are based on self-reporting with no real monitoring or accountability - this can actually have negative impacts on community moral standards.

It may be the case that many examples of unethical tourism practice are a result of the local community not having a just share in the revenue raised from tourism Empowerment of local communities is a valid and ethical means to re-distribute wealth. At national and international levels, tourism development and promotion is rarely run as a meritocracy. Do we allow these leaders to define ethical travel? It is all too easy for outsiders and dominant factions within a community to dictate meeting agendas, define the available choices and also control how those choices are presented, in order to ensure that the 'participatory community decisions' come out as desired.

What will we do once we have a definition of Ethical Tourism? We keep looking at the definition from a resource based, not market led approach. Shouldn't we take a market-based approach, and then get the definitions from what the market wants?

Some key words: Empowerment, Ethical, Ownership, Accountability, and a proposal: one participant would like to propose that political and community leadership should come together with a greater sense of governance too fully represent and identify community values and priorities. Local communities should be more directly involved in the decision making process, being critical, transparent and accountable. All visitors ideally should be informed with a leaflet left in their room about community issues, customs and expectations rather like the re-use the towel notices found in most hotel guest rooms.

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2. What are the ethics of volunteering?
Participants: Michael, Planeta, Mary Finn, Guyonne, Advlife & STIreland
Archive

Participants were divided about the merits of volunteering.

Maasai and Thai Community Tourism organisations together with a leading UK academic in a debate said... "Volunteer tourism markets itself to young people wanting to gain experience and boost their CV using negative stereotypes of the Third World and is therefore a continuation of colonialism." Our question is how are these programs evaluated? We ask travelers to listen to locals and respond to their demands, but the practical question is how.

Codes of conduct would be great use and would an index of locally managed projects. Tourism Concern's Ethical Travel Guide lists more than a dozen countries with volunteering options. Volunteer programs have the potential for doing some good work, for example, in conservation, or teaching English or environmental education.

Negative impacts of volunteering include: Gap year students of all genders, 'mooning' and insulting locals, dancing semi-nude, exhibiting loud public drunkenness, and in general imitating episodes of wild college kids on vacation. The excuses are that this behavior is 'normal', or that both locals and vols are 'having a good time`, and that these were activities between consenting adults, and so 'no harm was done.' 'whatever the community wants to do is no one else's business`(including their 'right' to actively set out to seduce visiting women for travel visas or other personal gain - or as one community leader put it, 'everyone has the right to try to win the lottery'). But isn't there a fundamental tension in putting together tourism and volunteering?

For the vast majority of people, tourism is something we do for our own pleasure whereas volunteering is a gift for the benefit of others. Isn't it inevitable that putting the two activities together will erode the value of both? Are we better off focusing on the "tourism" part of volunteer tourism? Maybe renaming it "experiential travel" as this puts the focus firmly on the traveler's satisfaction?

Rather than view this tension as an indication that there is a fundamental problem 'eroding the value' of two apparently conflicting activities, We need to recognize and explicitly manage this tension, finding the appropriate balance point at which individual as well as communal benefits can be best served.

The main ethics/behaviours of a voluntourist are - Generosity (money paid and time spent can provide invaluable resources to local organisations/communities.) Openness, (to take in as much as possible in the place visited) Act consciously, thoughtfully, and willingly, in dealing with new cultures he or she is meeting without offending them, and Passionate about new cultures and people.

3. How should an Ethical Traveller select places to visit?
Participants: Gerhard, Northern Canopy, Planeta, MichaelBKK, Xfont, China Contact
Archive

Where to go or not to go? Personal research seemed important to everyone.

Research seems to be the answer, and it's something that any real Ethical Traveller does as a matter of course. In most cases the question about where to go is far less important than what we do there. Ethical travelers can prepare themselves by learning about the places they wish to visit – reading and asking on online forums or in person once in the area.

The best we can hope to do in terms of ethics is finding a few very widely accepted common denominators as very basic terms of conduct and then it becomes more individualized for each country, community and person by adding to these general terms.

For the tourism industry an ethical response to a community opposed to tourism would be for agencies to stop visiting, possibly even with official regulation. Insensitive, patronizing guides and agencies from outside of the community, who leave little or no benefits in the communities are a very likely cause of opposition to tourism. The ethical tourist can also assist in making public any such behavior they witness.

If we are to successfully get more people to travel responsibly, we need to give them clear, easy to follow guidelines that don't require them to give up to much in exchange for feeling better about their vacation. The challenge is figuring out which accommodations or activities are good members of their communities and which are not. Some are easy, like don't ride elephants on the beach and don't visit places that let you play with baby monkeys, but how do we find out about environmental programs or community relations?

Criteria and standards need to be explained on tourism portals as well as tourism business websites. If more outbound travel operators explained online what they expected of inbound partners, we could see a radical improvement in how tourism is developed and marketed.

4. How can tourism be used to alleviate poverty?
Participants: Valere, Xfont, ChinaContact, Planeta, Gerhard
Archive

How can we truly help the poor if consultants are charging $1,000 a day and development agencies are assisting in the creation of "all-inclusives"?

Morocco has a plan to build 170,000 new beds in coastal resorts in the next three years, and all the concessions except one have gone to foreign developers. The thing is that these large hotels will be built anyhow, and anything we can do to organise local communities to provide the products for these hotels should surely be better than further economic leakages from importing goods.

In Colombia, over 80% of products are national, although the trend is to import more. Egypt is planning 300.000 new beds in the next three years too, while also having a token ecotourism budget using USAID funds. Most of North Africa plans to grow by building all inclusives, if they are perceived to be sufficiently stable politically. the hotels will be built anyway not only do they need staff and supplies but their guests need lots and lots of things the hotels can't deliver and locals can.

Tours, meals, souvenirs, performances, experiences these are the things that build local tourism industries. There should be a simple document or system that helps locals do it themselves, limiting the often doubtful benefit of expensive outsiders assistance!

If tourism is to help with poverty, governments need the political will to make brave decisions that may not be popular or profitable in the short term, only in the long term. In many developing countries, the arguments for giving out concessions and contracts to foreign developers and foreign workers is that the local population does not have the resources, training, education etc. Any foreign operators or investors must undertake to support training programs for local communities and guarantee a percentage of skilled jobs and management jobs will eventually go to local people through this training. This has to be in the contract they sign with the government.

How much should consultants, universities, development agencies charge for development work to alleviate poverty? Also, when do we offer our time for free? If it is outrageous to charge $1,000/day for 'pro poor' consulting, do we get any credit for professional volunteering? It would be good to see more work done in an inexpensive manner.

Many failures in creating poverty alleviating tourism are caused by ignoring some simple basic prerequisites before starting a community project.

Here is a list of a few essential prerequisites:
1. An actual attraction worth visiting
2. A real interest by at least a part of the population to receive tourists and a willingness to learn
3. A reasonable level of internal organization
4. A longer term sustainability vision
5. Accessibility (being near to existing destinations helps)
6. A strategy to inform and reach the potential market (links with existing operators, internet, strategic contacts etc.)

On the ground, Planeta co-hosts an annual rural tourism fair that charges exhibitors about $10 (US) for a one-day affair that last year attracted nearly 400 people and generated a ton of media coverage.

5. How should ethical products and services be marketed?
Participants: Valere, chinacontact, Planeta
Archive

Participants offered a number of suggestions of how ethical travel can be promoted.

In May Planeta.com launched a Tourism Marketing Survey that asked what tourism professionals (hotel owners, in-bound and out-bound operators) and guides thought of government marketing campaigns, particularly as it relates to ethical travel -- ecotourism, responsible tourism, etc. Respondents have given government marketing campaigns a low mark. Travel operators either do not know the PR agencies that represent the country or have no meaningful contact.

Many individual operators say that government marketing campaigns are of little assistance or that they work against them. That said, they have some interesting recommendations:

If there was 1/10th as much time spent on facilitating the connection between existing ecotourism suppliers (or suppliers that could be ecotourism if it they saw the benefit) and wholesaler clients, as is spent on "training" people in-country on how to start an ecotourism business, those businesses would have an exponentially better chance of succeeding.

Much is said about the important role of ecotourism in the context of conserving biodiversity and in the context of "bridging" the gap between biodiversity and poverty. Few things are done in concrete to reach this goal. What from my point of view really would be important (and very simple) is that the organizations working toward conservation and biodiversity (UNEP, World Bank and others) evaluate local promising ecotourism companies and dedicate a page that link to responsible ecotourism tour operators and their projects.

We need to learn to visualise our benefitting communities and environments and cultures with tourism and transfer this knowledge to our practical marketing. We need to learn to use our clients to create great "Word of Mouth" BUZZ campaigns. We need to learn how to attract appropriate clients through the internet. We need to learn how to market ORGANICALLY and use these methods to change the way tourism is seen and to fulfil its many potential benefits.

The Fair Trade movement has shown to work well in Europe when it comes to produce and can be applied to tourism with the right research and commitment. Tourism Concern is leading this work and needs all of our support to complete it and launch a Fair Trade label for hotels, holidays and package.

6. Does global warming make it ethical to travel?
Participants: STIreland, Rosie, Planeta Mary Finn
Archive

Participants discussed the integral role of transportation and resources for travelers that lessen the negative impacts.

Rapidly rising oil and gas prices and repeated warnings on the likely severity of climate change are increasingly underscored by recent news events. There can be no doubt that the twinned issues, both rooted in our historic relationship to energy sources and uses, will redefine virtually every aspect of our lives.

Of course we can't imagine we will stop driving cars and flying planes. But energy crises are an opportunity to raise public awareness and get the public to understand the need for an alternative, as in 5-10 years the cost of flying will change the tourist options for the public.

Many nations, particularly small island economies, such as those in the Caribbean, are almost completely reliant on tourism revenue for income. Decline in air transport might very well be an economic disaster for the people who live there.

Perhaps now it is time also for governments to realise that tourism will not always be the bountiful economic and political stabiliser that has bailed many economies out over the last 50 years. The problem here is that small developing nations have no stake in the global market place other than tourism.

We could investigate and encourage the use of the most environmentally friendly local transport.

On planting trees, there are controversies about carbon offsets, that among other things these let the polluters off the hook. But does that mean that we shouldn't for example, make planting a tree or two part of the visiting experience for each ecotourist? Are there any other small (or even biggish) steps that ecotourism operators could take?


ABOUT THE ORGANIZERS

Tourism Concern is based in London and has been fighting exploitation in tourism and campaigning on ethical and fairly traded for over 15 years.

Planeta.com is an award winning website that has focused on responsible travel since 1994.

ACTIVE PARTICIPANTS

Gerhard Buttner - Rosemary Caldicott - Aditi Chanchani - Mary Finn - Xavier Font - Roy Graff - Michael Holland - Guyonne James - Michael Lomotey - Ron Mader - Valere Tjolle - Barbara Tomasella - Carol Tumber - Kristen Wilson


Leading campaigners Tourism Concern and Planeta.com conducted a six-week online Ethical Travel Dialogue focusing on today's big issue: ethical tourism. The dialogue ran from June 13-July 21, 2006.

Eighteen countries were represented in the dialogue, including Australia, Bahamas, Barbados, Brazil, Bulgaria, Ecuador, England, Ghana, India, Ireland, Mexico, Nepal, Netherlands, Romania, South Africa, Spain, Thailand and the United States of America.

Kudos to Valere Tjolle for preparing the following summary.

SURVEY

How much time did you spend reading and posting during the dialogue?

0-1 hours/week 16.7%
1-2 hours/week 16.7%
2-3 hours/week 33.3%
3-5 hours/week 33.3%

Which of the following statements do you agree most?

I spent enough time on the dialogue. 50%
I spent too much time on the dialogue. 0%
I did not spend enough time on the dialogue. 50%

On a scale of 1-5 (1 being the least, 5 being the most) please rate what you thought of the dialogue:

Opportunity to present my views 4.67
Opportunity to learn from others 4.17
Organization 4.50
Subject matter 4.50

What are a few things you learned during this dialogue?

A variety of interesting views on volunteering tourism, among others ... That I'm not the only one who hasn't got this completely figured out.
I learned a lot about the shortfalls of volunteer tourism as well as the need for more inclusive dialogue, particularly relating to 'ethics' ... A bit about other projects & case studies in different parts of the world. New ideas Got me thinking ... The breadth of experience around and the expertise available. How difficult it is to get input from our Southern partners in this kind of dialogue. How many friends and colleagues we have out there. I leant some very interesting things from people working on the ground ... Yes, on the what is the ethics of tourism question. I thought that brought out some interesting diversity of opinions. Also on the poverty issue though this was quite depressing!

Do you have specific suggestions about how a conference focusing on ethical travel could be more useful to you?

A few more posts by those obviously working in the field, as well as more comments by those non-experts simply interested in being more ethical in their travels ... The main problem for me was timing. I got in late and then just didn't have the amount of time I would have liked to participate ... This dialogue needs to occur within a larger framework about tourism. "Mainstream" tourism conferences need to feature more dialogues about ethics and travel ... I think there's a fundamental issue of getting real, frank discussion of issues, 'warts and all', when the motivation is generally to try to discuss one's own projects in the 'best' (i.e., 'marketing' light). So the question is, how can we identify and address ethical issues if these are not brought to light? ... A conference of ethical travel would give a chance to discuss and focus on policy and how new policy's could be made to work. Also to look further and where they have not worked and why.

Did the dialogue raise additional questions you would like to discuss in a follow-up conversation?

One topic that came to my mind is the ethics of using other peoples photos: 1. using photos of others in promoting your business without permission or acknowledging the source. 2. using misleading photos in advertising to make your place appear something it isn`t: one bizarre example I once ran across: a tropical island in Bangladesh Asia had a tiny somewhat unclear photo of Cape Town`s Table Mountain (because of its size nor immediately recognizable but on closer inspection obvious) making the visitor expect an impressively sloped rocky island, rather than the low sand island it is. The irony was that the real place was quite scenic enough, but somebody obviously decided they need another differently impressive photo ... The topics originally proposed were right on target. ... Is bargaining ethical? What are the ethics of sexual tourism? What are the ethics of tourism boycotts? What are the ethics of academic research and publication? What are the appropriate fees researchers and consultants should charge for work conducted to alleviate poverty? What are the hallmarks of a meeting conducted in an ethical fashion? What are the ethics of taking photos while traveling? Is there a country that officially protects the rights of communities that do not wish to receive tourism against exploitation from tour guides and tour agencies? ... Can ethical issues be made priorities in economically-driven projects, and how can prospective visitors know that what they're supporting is 'genuine' and not 'hype' or green washing? (how) can certfication and/or awards contribute to progress on this front? ... Thought that we could continue the poverty alleviation issue with some ideas of how we do it!


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RECOMMENDED READING

g Ethical Travel
g Ethical Travel Dialogue
g Sustainable Tourism Bank Watch
g Green Events
g Ethical Marketing of Ecotourism Conference
g Environmental Impact of Transportation
g Ethics Notebook


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