| Planeta.com
is developing tips for government websites wishing to make effective
use of Web 2.0
in engaging locals and visitors interested in ecotourism and
responsible travel.
Tips for government portals are being embedded in a Slideshare
presentation available for free download. The presentation
profiles inspiring case studies from Australia, Ireland, Laos
and South Africa.
Governments continue to learn how to present responsible travel
and ecotourism to their own travel providers and to the world.
The idea behind the value chain is that there are number of
stakeholders involved and governments play a key role.
We've often talked about the virtuous circle and there's no
doubt that the virtuous circle begins with virtuous government.
When the government can be of assistance rather than an obstacle,
there are much better opportunities for ecotourism and responsible
travel to flourish.
BIG PICTURE
Toward the creation of broader constituencies in favor of ecotourism
and responsible tourism, we suggest that governments:
1) Create informative, content-rich websites with timely and
accurate information, including direct links to local operations.
2) Participate in conversations with locals and visitors via
Web 2.0 and
face-to-face meetings.
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