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EXPLORING ECOTOURISM

The Value of Guides
by Ron Mader

PLANETA FORUM

Having a good human guide is vital when it comes to understanding place.


PHOTO GALLERY: Guides
SLIDESHOW


QUESTIONS

What is the value of guides?
Do guides ask travelers if they have any suggestions for making the tour better?

BACKGROUND

In a 2007 survey Carol Patterson conducted with wildlife watchers, she was surprised to find that guides were ranked the lowest as a criteria in selecting a travel destination. The survey is available as a PDF.

Says Carol: "While my study was very small, this information causes me some concern. Guides are very important in explaining what is acceptable behavior for travelers so that wildlife and habitats are not harmed. With all the information available to travelers and the steady diet of travel shows with average people seemingly doing amazing things, perhaps people think they can dispense with a guide and strike out on their own."

CHOOSING GUIDES

I would be the first to rank the 'value' of guides as one of the lowest criteria I have in choosing a place to visit. I want to visit a place first and foremost. That said, once a place is chosen selecting a guide or guides is top of the list in making the most of the journey.

During my visit to Australia earlier this year, Ronda Green and her son Darren were superb guides. They knew where to find the wildlife, they knew how to make the approach. They provided caveats ('don't swing on the vines, there may be snakes above') before possible injury.

Speaking of good guides, I'd also give high marks to Tom Walter who joined me on a trek along New Zealand's ridiculously beautiful West Coast.

What makes a good guide in my book? Someone who knows the ground, the people, the wildlife and a good place for a pint or coffee. Sometimes these are paid professionals. At other times they're good friends. In this category I'd include Marcus Endicott who knew me well enough to escort me to the Channon Market.

Ultimately a good guide is someone who has invested time in a particular place and is willing to impart this information. The challenge of good guiding is educating without boring or overwhelming the visitor.

One of the biggest mistakes I have seen in the field are the training sessions led by NGOs that tell locals that every visitor wants to know the name of every plant. No doubt there are some botanists who are interested in such knowledge, but good tours know how to explain without lecturing.

RATING GUIDES

What are the ways we have to select good guides? To rate trips? Most wildlife and ecotourism associations have indices (the same with Planeta.com's World Travel Directory) without a rating system that allows clients to chime in on what they liked and did not like about specific tours.

Questions - where should we post testimonials or criticisms? In this age of Web 2.0, there should be a number of options.

REFERENCES

b Introducing Interpretation

PLANETA FORUM

g Tourism and Wildlife Conservation
GUIDELINES

FLICKR

g Guides
g What is the value of attention?
b Bicicletas Pedro Martinez
b Bookabee Tours
b Brazil Adventure International
b Marlene Ehrenberg
b Desire Paths
ONLINE FLICKR

WIKI

g Planeta Wikispace


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