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PLANETA EVENT

Ethical Marketing of Ecotourism

MARKETING WIKI

No es suficiente poner el huevo, es necesario cacarearlo.(It's not enough to lay an egg. You have to crow about it.)
- Dichos

Bolsas, Benito Juarez Market

FLICKR ALBUM: Marketing
SLIDESHOW


WORKSHEETS

g Worksheet: Storytelling Now
g Worksheet: Contando Historias
g Worksheet: Erzähle deine Geschichte – Jetzt!

IMPROVING RELATIONS

g Write a Media Release
g Prepare a Media Kit
g How to Host a Press Trip ... or Not
g Responding to media queries

FEATURES

g Weekly Hangout: Marketing Local Travel
g How good is tourism marketing where you live?
g Marketing Ecotourism on the Web
g Improving media coverage of ecotourism
g Tourism Marketing Survey Results
g Marketing Spotlight
g Reflections on Awards
g Ethical Travel
g Directory of Recommended Forums, Bulletin Boards and Portals
g Ethics Notebook
g Estrategias de Mercadotecnia - Ron Mader
g Marketing and Certification
g Signage - Ron Mader
g Rules for Writing Travel Copy - Michael Kaye
g The Great Training Robbery - Michael Kaye
g Marketing Ecotourism to Travel Agents - Elizabeth Malek
g Manteniendose en el Mercado sin Perder el Objectivo - Alfonso Escobedo
g Perceptions of the Mekong Sub-Region: Working with Media - Joe Cummings
g Email blast in marketing - Rodrigo Esponda

IMPROVING COMMUNICATION

g The Value of Communication
g Improve Signage
g Email Newsletters
g Strategies for using Web 2.0

IMPROVING EVENTS

g Green a Conference
g How to organize a grassroots tourism fair

YOUR TURN

Suggestions are welcome. To contribute an article or suggest a link, please review our writers' guidelines.

FLICKR

g Marketing
g Marketing Lessons
g What is the value of attention?
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WIKI

g Brand
g Marketing
g Promoting your event on Planeta
g Strategies for using Web 2.0 for Travel Operators and Visitors
ONLINE WIKI


ABOUT THE CONFERENCE

Ecotourism needs tourists -- clients who take a trip or reserve a room.

An industry joke illustrates the task at hand. Question -- What do you call an ecotourism business that does not make money? Answer -- An ex-ecotourism business.

Planeta's Ethical Marketing of Ecotourism E-Conference took place in June and July, 2003 and was our 12th online event. It was co-hosted by Planeta, Epler Wood International, leisuretourism.com, Sustainable Sources and Transitions Abroad

There was consensus in the 2003 conference that funding tourism promotion is not a handout; rather an investment in the prosperity of individual operations and the larger state.

The conference attracted more than 50 participants and had the highest level of participation in the history of our online conferences.

It led to several developments, including the 2006 Tourism Marketing Survey.

The conference reviewed practical marketing strategies for ecotourism businesses and showed consumers how to make an informed choice. The dialogue fostered the development of a number of useful resources including a guide to online marketing, a profile of government tourism portals' coverage of ecotourism and a spotlight on related web resources.

Updated guides for travel professionals include tips for Writing Media Releases, Hosting Press Trips, Greening Conferences and Improving Signage.

Certification was hotly debated as most travel operators saw little use for national or international programs. We have published excerpts of the discussion and an essay by Michael Kaye.

QUESTIONS

Who measures the effectiveness of national PR campaigns?
Do governments make it easy for players to find out who is in charge of public relations?

How do small and medium-sized ecotourism operators evaluate regional and national tourism marketing strategies? Do operators have recommendations?
How effective are large expos compared to micro-events?
How effective are tourism ministries in promoting ecotourism and responsible travel?
What is green-washing in tourism promotion?
What should be the role of key stakeholders -- journalists, PR agencies, travel operators, tourism boards, government officials?


CALENDAR

December 2002: Conference Announced
June 17 - July 17, 2003: Online Event
October 2003: Presentation in Venezuela
July 2004: Presentation in Mexico
2007: Development of online marketing seminar
2008: Survey of ecotourism operators
2012: Local travel survey

KUDOS

For financial contributions, thanks to Mary Finn, Mark Howells and Carol Patterson. For promotion, thanks to World Tourism Organization.


PLANETA.COM

Planeta.com is an award-winning water cooler that presents articles and discussion about the environment and travel. Planeta.com debuted in 1994. Travelers will find tips on choosing eco-friendly, people-friendly and place-friendly trips. Professionals will find a number of helpful resources, including the Exploring Ecotourism Resource Guide. If you have questions about our site, contact us.


PLANETA CONFERENCES

g Evaluating the International Year of Ecotourism + 10 2012
g Tourism and Biodiversity 2010-2012
g Food, Health and Cultivating Communities 2008-2011
g Tourism and Climate Change 2008-2009
g Ecotourism Challenges Dialogue 2007
g City Environments 2004-2011
g Environmental Impact of Transportation 2003
g Sustainable Development of Ecotourism 2002
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