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MARKETING

Directory of Participants

MARKETING FORUM

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Marketing


PHOTO GALLERY: Marketing
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COUNTRIES REPRESENTED

Countries represented in this conference include: Argentina, Australia, Brazil, Canada, Cape Verde, Costa Rica, Ecuador, England, Honduras, Israel, Italy, Kenya, Mexico, Mongolia, New Zealand, Nicaragua, Peru, Portugal, South Africa, United States of America, Uruguay, Venezuela


DIRECTORY OF PARTICIPANTS

Holly Ambrose/USA
- I have been publishing "EcoFlorida Magazine: Your Guide to Exploring Natural Florida" for four years. I researched the idea for the magazine for a year before the premier issue. I have spoken with and learned from various people, from guides to government biologists to community activists and, of course, our readers -- consumers of nature travel -- and advertisers -- guides, tourism councils and lodging owners.
>> http://ecofloridamag.com

Beatrice Blake/USA
- I'm the author of The New Key to Costa Rica, which has been an effective marketing tool for ecotourism businesses for more than 20 years. I'm also the moderator of Planeta's Reimagining Central America Dialogue. I am very interested in promoting community-based ecotourism in Costa Rica and elsewhere. See my article, the CST and The New Key" which talks about the problems with CR's sustainable tourism certification system.
>> http://www.keytocostarica.com

Jorge Chavez de la Peña/MEXICO
>> http://www.planeta.com/ecotravel/mexico/ecoturismo/jcpindex.html

Marie-Andree Delisle/CANADA
- I have been working on two projects in Guatemala for two years. One where I have analyzed an ecotour and a plan for an ecolodge, for a private business, and the other with an NGO in Guatemala, developing a community tourism project based on fair trade tourism. This subject is of interest to me in the sense that marketing is part of my projects. Furthermore, I have written a document during my master's degree in Tourism Planning and Management about the Ruta Maya, comparing the commercial one with the lesser known cultural one.
>> http://www.madelis.com

Marcus Endicott/Australia-Brazil
- I have long tried to apply the work of Carl Jung to the relation between dreams and travel; in fact, wandering this road between dreams and travel has become something of a pilgrimage for me... not a travel guru, but a travel shaman! ;^)
>> http://www.mendicott.com

Megan Epler Wood/USA
- I have 23 years in international conservation and sustainable development, 13 years in ecotourism. Founder and past-president of The International Ecotourism Society. In year one of developing a consulting practice that analyzes and creates market campaigns targeting niche markets in the U.S. and Europe for sustainable development products. Presently representing clients in Peru and Sri Lanka. Recently completed a report on Ethical Marketing that ties in with this forum.
>> http://www.eplerwood.com

Fernando García Aguinaco/MEXICO
- I am a freelance travel journalist and photographer. My work includes contributing to the Michelin Tourist Guide "México, Guatemala & Belize", former editor of Volando.com travel website and writer for some Mexican magazines. I am also the moderator of Mexico Ecotourism Network Forums hosted by Planeta.

Verena Gerber/MEXICO
- I am the owner of Hotel Eco Paraiso with vast experience in ecotourism and marketing
>> http://www.ecoparaiso.com

Arantxa Guereña/COSTA RICA
- Three years in supporting community-based tourism projects within the Small Grants Programme, United Nations Development Programme. This work includes organizing training workshops and publishing Community-based tourism guide for Costa Rica.
>> http://www.nu.or.cr/gef

Mary Finn/USA-ECUADOR
- I've been working for the past three years with Santa Lucía, a community-based ecotourism operation in the Choco cloud forests of Ecuador. My role as consultant to the community has included marketing via the internet, as well as project management, and training. I am also a co-founder of the recently formed EcuadorVerde sustainable tourism network.
>> http://www.santa-lucia.org

Andrew Hammerman and Michelle Kirby/USA-ECUADOR
- We own and operate the Black Sheep Inn, a small Ecolodge in rural Cotopaxi Province. The four-hectare property is designed using Permaculture Ideas including organic gardens, native tree reforestation, composting toilets, recycling, gray water filter tanks, and adobe construction. Selected as one of the "Top 10 Ecolodges in the World" -- Outside Magazine March 2003.
>> http://www.blacksheepinn.com

Shelagh Hayes/CANADA-NICARAGUA
- I have six months experience working in sustainable tourism in Nicaragua with COMARCA TURS, as an intern with CIDA - the Canadian International Development Agency

Elliot Helman/USA
- Grad student in ecotourism; also working to develop ecolodge in Malawi

Alejandra Herranz/ARGENTINA-COSTA RICA
- Environmental reporter, currently assisting RUTA Project (technical assistance unit in co-operation for development in the field of rural sustainable development)
>> http://www.ruta.org

Mark Howells/AUSTRALIA-BELIZE
- Design, build, market and operate our businesses for 10+ years
>> http://www.lamanai.com

Peter Hutchison/ENGLAND
- I am Freelance Journalist, Author/Editor of travel guides covering Mexico, Central America and the Amazon. As a journalist by interest in ecotourism is peripheral but ongoing. When possible I write about the topic but not as a stand alone focus. And when I write about the topic, everyone in marketing seems to have an angle on ecotourism.
>> http://www.footprintbooks.net

Neel Inamdar/KENYA-USA
- Professional experience in this field ... more than ten years in East Africa and Europe as both a hotelier and a tour operators.
>> http://www.eco-resorts.com

Desmond Kaplan/SOUTH AFRICA-ISRAEL
- For more than ten years I have acted as a consultant to tourism operators and businesses, most of them small scale and in rural areas -- marketing and image building is vital to their sustainability. In my experience more than 70% of visitors to rural tourist destinations come there as a result of recommendations by acquaintances -- in other words visitors at the destination are great vehicles for marketing inasmuch as they will play a major role in influencing others to come or not!
>> http://www.desmondkaplan.com

Michael Kaye/USA-COSTA RICA
- I own Costa Rica Expeditions. I have six years marketing experience in white water rafting in the US and 25 years marketing experience in nature tourism, white water rafting and nature lodges in Costa Rica to the U.S. market.
>> http://www.costaricaexpeditions.com

Emilio Kifuri/USA
- Canyon Travel tour operator to Mexico for 32 years and owner of the Cerocahui Wilderness Lodge; the Hacienda Rio Batopilas; co-owner of the Rio Vista Lodge; operator of the Tarahumara owned the Uno Lodge. The Cerocahui and Batopilas lodges were built in partnerships with the local ejido communities and the Uno Lodge, a unique 100% Tarahumara owned lodge, is the only successful government funded lodging in Chihuahua State.
>> http://www.canyontravel.com

Amy Krause/CANADA
Mountain Forum
>> http://www.mtnforum.org

Gary Kulibert/USA
Explorers Guide
- I have 17 years of experience in private industry and 32 years in government

Ron Mader/USA-MEXICO
- For the past decade I have been the host of the Planeta website. I am also a correspondent for Transitions Abroad magazine and the author of guidebooks to Mexico and Honduras. My current work is leading beyond freelancing and toward more speaking engagements and presentations. Last year I developed the Sustainable Development of Ecotourism Web Conference which will be cited for the suggestions discussed online regarding promotion.
>> http://www.planeta.com

Victoria Mailhos Auersperg/URUGUAY
- I am a technical advisor in rural tourism development working with the Uruguayan Rural Tourism Association since its foundation 1995; starting as a farm owner/hostess, then involving with other and founder of the Uruguayan Rural Tourism Association, through which started to develop different activities to promote the rural tourism sector in my country Uruguay (promotion activities, capacity building, training, farmer assessment for tourism development, involving local and national authorities in rural tourism.

Ignacio Masias/PERU
- I am a Director and ex-CEO for Inkaterra a sustainable development tourism group operating in Peru since 1970, serving over 30,000 tourist per year in three sites. The Machu Picchu Pueblo Hotel, Reserva Amazonica at Tambopata and Cusco. I am currently starting a new company called Andean Lodge to develop and manage a high-end nature resort chain in the Andes.
>> http://www.inkaterra.com

Nicola Mears/NEW ZEALAND-ECUADOR
- I have 14 years of ecotourism experience on the coast of Ecuador
>> http://www.GuacamayoTours.com

Dean Milverton/AUSTRALIA-HONDURAS
- I worked for 12 months in a NGO grassroots ecotourism program with the Mayan Qeqchi in Guatemala and also spent two years in a more mainstream eco-tourism tour operator where I handled the marketing in the English-speaking market. We promote trips to the Moskitia and cultural trips via the Travel-to-Honduras.com website.
>> http://www.travel-to-honduras.com

Paulo Jorge Morgado Jacinto/PORTUGAL
- Most of my work has been as a researcher since 1998. I am now advising eight final works of bachelor students from the course of Management of Natural Resources at the Escola Superior Agrária de Castelo Branco.
>> http://www.esa.ipcb.pt

Simon North/USA
- I have worked in the travel and tourism industry for more than 10 years in Europe and the United States, in small companies and at senior levels in multi-national travel corporations. I currently run Worldsurface, an interactive travel website that aims to provide a cost effective marketplace for tour operators to promote themselves to an active market of international travelers.
>> http://www.worldsurface.com

Andrew Dean Nystrom/USA
- Freelance Photojournalist currently on assignment in Bolivia for Lonely Planet. As a guidebook author with 9 years experience, I discuss and debate marketing strategies almost daily with a wide variety of (eco)tourism operators.
>> http://www.guidebookwriters.com/authors/andrewdean

J Palmer/AUSTRALIA
- I am the founder and editor of the Big Volcano Ecotourism Resource Centre (ERC), with six years web design/online marketing of tourism businesses
>> http://www.bigvolcano.com.au/ercentre/ercpage.htm

Carol Patterson/CANADA
- President, Kalahari Management and ecotourism consultant, writer and speaker with 12 years of experience working with communities, tourism businesses and educational institutes on tourism development and marketing. Author of several books on ecotourism including The Business of Ecotourism. Publisher of the quarterly newsletter, EcoTourism Management
>> http://www.kalahari-online.com

Garry Price/AUSTRALIA
- I have been a Lecturer in tourism management at La Trobe University, Bundoora, Victoria for the past four years with a focus on nature-based tourism. I have 34 years experience as a secondary teacher and administrator, including teaching of environmental studies and four years as operator of an ecotourism business in Australia.

Ray Rodney/USA
- I have worked as international tour operator of Wilderness Travel since 1984

Mayahuer Romero Gomez/MEXICO
- Working in alternative tourism since 2001 and presently teaching at Quintana Roo University
>> http://www.www.uqroo.mx

Betti Sachs/US-ECUADOR
- Eight years managing Casa Mojanda; also current president of EcuadorVerde Ecological Tourism Network and member of GIFEE, the Internet Working Group in Favor of Ecuadorian Ecotourism
>> http://www.casamojanda.com

Alan Saffery/UK-MONGOLIA
- I am working in Mongolia -- a prime ecotourism destination although it is not necessarily being marketed as such. I also have a personal interest as a member of Tourism Concern in the UK.
>> http://www.alansaffery.com

Chris Seek/USA
- I am the founder and President of Solimar Marketing, a Tourism Marketing agency that focuses on promoting Sustainable Tourism of the World. Currently we are focusing on Costa Rica.
>> http://www.solimarmarketing.com

John Shores/USA
- I have 30+ years promoting ecotourism, ethically or otherwise. I never thought about the ethics of the marketing side itself, assuming and expecting honesty from all collaborators. I have mostly focused on the ethics and impacts of the products and services side. And of course 40+ years as a customer of tourism marketing. I am also the guest moderator of Planeta's IYE2002 forum.
>> http://www.geocities.com/shores_system/index.html

Jazmin Solorzano/USA
- I have worked at Global Exchange since 2002. I work with the Cuba Program and Reality Tours.
>> http://www.globalexchange.org

Paul Graham Stanley/USA-VENEZUELA
- My business (Angel-Eco Tours) focuses entirely on Ecotourism and Adventure Tourism in Venezuela. We are the founders of EcoAlianza an organization aimed at uniting tour operators, NGOs and the public sector to pool resources to market and publicize Venezuela in North America (United States and Canada). We are also the founders of Expoecoturismo 2002 and will follow up by producing an International event in Puerto Ordaz this coming November.
>> http://www.angel-ecotours.com

Valere Tjolle
- I've been involved in marketing travel and tourism since the heady days of the 1960s when the inclusive tour delivered a really ground-breaking and valuable offer to both passenger and destination alike. Since 1992, when I created Totem Marketing. I have focused on delivering sales and marketing training for sustainable, (and interesting!) tourism projects. In the UK, former Eastern European countries and Africa.
>> http://www.totemtourismmarketing.org/eithical_marketing.htm

Bob Toth/USA
- My company has provided consulting services since 1981 in standardization, certification, and accreditation. For the Costa Rica Tourist Institute I developed a cost-effective system to assure the credibility and acceptance of its Certification for Sustainable Tourism (CST) program. I also helped the Quality Tourism in the Caribbean program and the SmartVoyager program in Ecuador.

Richard Tuck/CANADA-NICARAGUA
- I am the director of the COMARCA TURS Nicaragua Program, and have been so for the past year and a half. I started out in Nicaragua two years ago as the Rural Community Economic Development Advisor for MEDA, a Canadian NGO, where we were looking into Tourism as a component of Economic Diversification of rural areas (where 70% of the population was living in poverty).

Jane Watson/ENGLAND
- I have worked in international tourism consulting, mainly relating to developing countries, including aid-funded project work. Main areas of focus: tourism product analysis, design, market research and marketing; project management; and sustainable tourism planning.

Luigi Zanini/ITALY-CAPE VERDE
- I work with tour operators as an incoming liaison with the Cape Verde Tourism Office (CVTS) and handle reservations and marketing for seven Casas de Campo.


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