DIALOGUE
Ethical
Marketing of Ecotourism
FEATURES
Marketing
Ecotourism on the Web
Improving
media coverage of ecotourism
Tourism
Marketing Survey Results
Marketing
Spotlight
Reflections
on Awards
Ethical Travel
Ethical
Travel Dialogue
Ethics
Notebook
Estrategias
de Mercadotecnia - Ron Mader
Marketing
and Certification - Conference Excerpts
Signage
Rules
for Writing Travel Copy - Michael Kaye
The
Great Training Robbery - Michael Kaye
Marketing
Ecotourism to Travel Agents - Elizabeth Malek
Manteniendose
en el Mercado sin Perder el Objectivo - Alfonso Escobedo
Perceptions
of the Mekong Sub-Region: Working with Media - Joe Cummings
FLICKR
Marketing
Collection
ONLINE
FLICKR
WIKI
Marketing
Viral
marketing
ONLINE
WIKI
REFERENCES
Green
Marketing - Joel Makower
Green
Consumers and the Mushiness Index - Joel Makower
Travel
Media Play Important Role - Travel Industry Association of America
Regional
tourism official calls for fresh approach - Jamaica Observer
Ethical
Marketing - Valere Tjolle/Totem Tourism
Global
Code of Ethics for Tourism - World Tourism Organization
Adbusters
American Marketing
Association
Corporate Social
Responsibility Newswire
Museum of Public
Relations
Public Relations Society
of America
Results of The Nature
Conservancy's Members Ecotraveller Survey
Opt-in email
marketing
Travel PR
ETHICS
Environmental Ethics
Business Ethics
Code
of Ethics - America Outdoors
International
tour operators: time to get ethical? - ID21
Ethical
Marketing for Competitive Advantage on the Internet - Claire Gauzente
PROFESSIONAL MARKETING SERVICES
Planeta
Kalahari
Natour
Totem
Tourism
VIRAL MARKETING
Viral
Marketing - Wikipedia
Is
Times Square Turning Tourists' Photos into Viral Ads? - World Hum
ADVERTISING HAS CHANGED
Microsoft has produced a clever two-minute commercial
about the relationship between an advertiser and a consumer. The
woman makes a painful announcement: she wants a divorce. In the
course of their conversation she makes it clear to him why she is
leaving him. And he makes it very clear that he doesn't have an
empathic bone in his body. At the end of the movie the woman walks
away disappointed but determined. The advertiser stays behind alone.
The producers have created their own website (and blog) to solicit
viewer feedback. Check out Bring
the love back.
EXPERTS SUGGEST
Prepare materials that will appeal to potential clients.
When preparing promotional materials -- online or off -- follow
the general 3-30-3 guideline. Readers will take 3 seconds to determine
if materials are of interest, 30 seconds to check it out a bit more
and -- if they are still interested -- 3 minutes to review the materials
in depth.
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