BACKGROUND
Planeta.com is used by dozens if not hundreds of newspaper
journalists, guidebook authors and documentary filmmakers. We
are contacted at least twice a month by media pros seeking information
for stories, features and documentaries.
We are currently editing 'Responding to Media Queries' essay
to include comments and suggestions from tour operators and
media. Our intention is that this guide becomes as helpful as
our guide to writing
a media release.
ITEMS
A tour company is featured on a TV documentary. The show is
widely viewed, but there is no mention of the show or a link
on the operator's website. The operator does not alert colleagues
to the feature on relevant
forums.
A tour company is featured in a British newspaper. There is
no mention of the article on the operator's website. The operator
does not alert colleagues to the feature on relevant
forums.
A tourism company receives a prestigious
award. There is no mention of the award on the operator's
website. The operator does not alert colleagues to the award
on relevant
forums.
RECOMMENDATIONS
Reporters are on deadline and work with those make it easy
to receive information they can use. The best response is a
prompt response.
Later on, if the story, photo gallery or video is on the Web,
consider including a link from your website to the feature.
If the review is positive, include a short excerpt as a testimonial
in your business literature.
Alert other readers to the feature by bookmarking it with del.icio.us
and by posting the headline and URL on relevant
forums.
If you have a TV crew visiting your operation, takes pictures
of the shooting and post this on your Flickr gallery.
WEB 1, 2, 3
Begin to replace your use of email with Web 2.0 tools, including
posting in relevant
forums. When is email counter-productive? When it is sent
out as an email
blast and fails to engage the reader whose in-box is already
swamped.
|
