EXPLORING ECOTOURISM

PLANETA FORUM

I read the news today, oh boy.
- The Beatles

www.flickr.com

PHOTO GALLERY: Signage

PUBLISHERS -- This article is available for paid syndication. Those interested in publishing this article should request permission.

Press conferences play an important role. The following suggestions can help you improve your communication with the press.

A press conference needs to be concise and to the point. It should not last more than an hour and usually 30 minutes is sufficient.

Make sure you have enough copies of the press release and related materials that will be of use to the press.

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.

This Planeta guide is part of our professional 'How2' series featuring practical tips on press trips, media releases and media kits. We also coach the tough topics: on greening events and improving signage. It can be easy if you learn a few techniques.

Learning never ends. See if one of our seminars is right for you.