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WEAVING THE WEB

Ecotourism by a Mountain Lake
A Conversation with Chris French
by Ron Mader

PLANETA FORUM

This conversation was conducted in 1999.

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NAYARIT -- Native Englishman and Mexican resident Chris French is the owner of Koala Nature Resort, a small hotel and campground located next to the lagoon of Santa Maria del Oro, an hour south of Tepic.

French and his wife started his business more than two decades ago, opting for the more tranquil lifestyle the idyllic mountain lake provided. This is an area of unusual geology. No one has measured the depth of the lake with precision. Current estimates suggest that it is 100 to 200 meters deep. During a recent field trip, I spoke French on the grounds of his campground about rural tourism and local environmental issues.


First, how did you choose the name Koala?

My wife and I used to live in Australia before we came here. That was 20 years ago. We just liked the name.

And why did you choose to start your business here?

Climate mainly. You know, we could have had a better business if we had moved to the coast or even to Tepic. But Santa Maria del Oro is simply a nice place to live and raise a family.

Has the state or federal government been of help as you were pioneering tourism here?

We did get a loan a few years ago through the state tourism department. They had a special program for small businesses. We've had a better relationship the last few years, particularly with the city government of Santa Maria del Oro. They've been very supportive in this current administration. What's missing is phone service.

No phone service?

Not in this town.

How do you make reservations for the hotel?

We have two numbers - both are in Tepic. It's always been a hassle. Telmex says there's not enough people here to bring telephone service. Only 50 of us live on the lake full time. But as an important tourism center in the state of Nayarit, I would have thought it would be different. And I still hope we can get phone lines in. That way we could improve our contacts - both via phone and via the internet.

So how do people learn about this area?

A few years ago we were include in the Lonely Planet guidebook to Mexico, and that helped a great deal -- particularly when it comes to bringing foreign tourists here mid-week. We also get a lot of business from Mexicans from Tepic and Guadalajara, who mostly visit on the weekends. The turn-off is right off the new toll road between these two cities. What I'd like to do in the near future is to create a web page. I hear it's the best way to let people know yourself what kind of tourism services you have to offer.

What attractions do you and the town have for tourists?

People come here to relax. We don't have motor boats, but we rent rowboats, kayaks and very soon, mountain bikes. The number of tourists has declined recently, and I'd like to see if we could a find ways to improve the numbers and the experience we offer visitors.

Is it true that sometimes the color of the lake changes?

It does! The most viable theory is that the crater has a large number of lime deposits and when there is a nearby tremor, this gets shaken up. It can turn turquoise blue -- a color that lasts for two to three days. It can also go brown overnight. That takes a few weeks before it changes back to normal. The interesting point is that no one knows why the lake changes colors at all. I'd like to see a good study, and I'd even be willing to help sponsor the research.

No one is studying the lake?

People say they are. Once a lady came by and told me she wrote a book about the lake and that she would send me a copy. She never did. Researchers tell me about studies they are conducting, but again, the materials are never available to us who live here.

There seems to be a lot of new developments occurring here. I see a lot of construction of homes and cabanas. How does that affect water quality?

Again, this is hard to tell. Some of the development is put together well, but much of it seems haphazard. What I am afraid of is that all of the land could be purchased and developed and there will be no wild areas for the tourists to visit. I promoted the idea to our local ecological society that we need to find a way to conserve the land that has not yet been purchased. But so far, nothing has been done.

I saw a sign on the edge of the lake from the National Water Commission (CNA), asking that if anyone sees dead fish in the lake, to report the incident to the officials immediately. Does this happen frequently?

It happens from time to time. A few years ago the farmers were spraying their fields with pesticides and later washed the equipment in the lake. I took pictures of the empty pesticide bottles lying on the shore of the lake and sent them to the Nayarit environmental secretariat. There was no response then. People still use pesticides haphazardly, but I think that finally, officials are taking more notice.

Do you have any suggestions on how tourists to the lake can be more eco friendly?

First, I would like to see a law mandating the use of biodegradable oil for outboard motors. The use of regular oil should be banned immediately. I'd like to go further than that and suggest that this lake be declared some sort of eco reserve.

What do you mean?

We'd tell tourists they can bring anything or do anything that doesn't pollute. It would be simple. You can use a sailboat, a bike, a kayak. I know that this would cut out a lot of my customers, but I wouldn't mind if these actions protected the lake. Too often the lake is noisy on the weekends and parents let their children have control of the jet skis. They don't know how to handle these machines!

We need to think about how our actions affect the environment. With that in mind, I would like to see a holistic study of this area - we need more information about the lake and tourism. We have to stop studying components and figure out how things fit together.


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