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American Football in Mexico
A Conversation with Hugo Licona
by Ron Mader

CONVERSATIONS

A version of this feature appeared in the Mexico City News on November 14, 1998.

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Hugo Licona is the webmaster of "American Football in Mexico," a popular internet site which promotes and explains how this sport is played in Mexico.

No other media source comes close to providing the background details found on this website, which offers team rosters, game schedules, previews or summaries of American football and the current standings for teams in Mexico's "Big Ten Conference" (known by its acronym in Spanish -- ONEFA). Licona, a die-hard aficionado of the sport, maintains this archive located within the Geocities archives - one of more innovative internet hubs that literally gives away websites.


Where is American football played in Mexico City?

We have stadiums and fields throughout the city. The National Autonomous University of Mexico (UNAM) has an 80,000-seat Olympic Stadium and a smaller field -- Estadio "Tapatio" Mendez, named after a legendary Pumas coach. In the northern part of the city, there is Estadio Wilfrido Massieu at the Zacatenco Campus of the National Polytechnical Institute (IPN). Monterrey Tech (ITESM) has two artificial turf fields at its Estado de Mexico and Ciudad de Mexico campuses. There's another stadium "Joaquin Amaro" at the Presidential Guard Corps military base and other smaller fields all around town.

How popular is American football in Mexico?

American football is a 100 percent amateur sport in Mexico. You can't compare it to other professional sports, such as soccer or boxing. But among amateur sports, it's the only one able to gather more than 60,000 people for a single event, such as the UNAM-IPN "El Clasico" game. In terms of pro sports, Mexico now holds the attendance record for a pre-season NFL game with more than 105,000 people which occurred last August when Dallas played the Patriots.

Also, there is a growing number of Mexican fans following the NFL and college seasons on TV. Personally, I enjoy watching Notre Dame's Fighting Irish or suffering the renewed misadventures of the Oakland Raiders.

Is American-style football a new phenomenon in Mexico?

In fact, the history of American football can be traced back to the early part of the century, when some Mexican families sent their children to the United States during the Mexican revolution. When the students returned, they brought their passion for this sport with them. That's why many of the teams wear the colors of U.S. college teams. For example, UNAM's Pumas wear the same blue and gold combination as Notre Dame.

Which are the current trends in the sport?

Take a look at two of the more popular teams -- IPN's Aguilas Blancas and UNAM's Pumas. Both institutions are the among the largest public universities and have a long tradition playing football -- UNAM since 1927 and IPN since 1936. For several decades both universities sported several football teams each because they were the only institutions interested in this sport. Now with 21 institutions participating, UNAM is consolidating its teams.

Also, UNAM and IPN were champions for many years, but this is changing. Now private schools, such as Monterrey Tech (ITESM) and Puebla's University of the Americas (UDLA), use scholarship programs to attract the best football players.

There aren't that many exceptional players in Mexico, so scholarship programs take away the cream of the crop, creating a dilemma for the other schools.

Did you play football yourself?

Yes, I played seven years, at Juvenile and Intermedia levels, with UNAM teams as a defensive back, but that was many years ago. One of my sons used to play football too, playing corner back for the Cherokees.

Do you have a favorite team?

Yes, UNAM's Pumas-Ciudad Universitaria. I will always have the blue and gold inside my heart.

What should spectators look for at a Mexican football game that they wouldn't see at a U.S. game?

For Mexican fans, here's your only option to see and feel real football. It's very different from watching a game on television.

For U.S. fans, it's a different world from what's played in your country. It's obvious that this is a game played from desire. This is an amateur sport. Maybe the players are not as big as Americans are, but the games are great fun and full of emotion.

Are Mexican newspapers giving local football more coverage?

They give wide coverage of the NFL, but there's not enough about U.S. college teams or to the Mexican Major League (ONEFA). The articles that do exist we link to from the website.

How did you develop the American Football website?

I've been always a great fan of this sport and I thought I could put together the available information. Besides, I've been watching or playing football for 30 years and thought I could say something about that.

To build the page I joined Geocities (http://www.geocities.com) and built the site for free. This was not easy, since it's an independent effort, and I must use a great deal of my spare time - nights and weekends - to work on the site. But the effort has been worthwhile, and I'm very glad to see the kind of response the site has received from visitors.

How would you rank the site's popularity?

Well, I have had 27,000 visitors in 16 months, and more than 26,000 of them in the last year. That's not too bad for a personal page in Mexico! The Internet is relatively new here and besides not every family has a PC at home.

What do you want to accomplish with this website?

I just wanted to share information about this sport with other fans in the country. I wanted to create a virtual place where you can find the current standings and scores, as well as history, traditions, trivia, a message board, and links to teams and institutions pages. The website provides a forum in which to contact old friends and make new ones.

It's also a place to show foreign people what we have here in Mexico. I did a search and found out that more than 20 countries in the world play "American football." Mexico leads Latin America in our interest in this sport, and this is something I wanted to show off to people.

One of the features I like best on your website is the online bulletin board which allows readers to give their input. But how do you deal with upset readers who *flame* in this online section?

Well, a little display of passion once in a while is not bad. I think in Mexico the football players and ex-players form a real community, and there may be disagreements from time to time.

But sometimes other people just want to make some trouble, such as some soccer fans who use to enter shouting their sport is the most popular in the planet. Good for them. I do hope they enjoy their weekly ties... er... games. My sport is American football.

Do you think the NFL could field a team in Mexico in the next ten years?

The interest is here. And I believe a Mexico City NFL team -- with a mix of U.S. and Mexican players -- could consistently draw at least 40,000 people.

So, if Mexico had its own pro team, would you buy season tickets?

Definitely.


AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.



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