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OAXACA

Ecotourism and Community Participation: A Case Study from Huatulco, Mexico
by Loretta Ishida

MEXICO WIKI
MEXICO FORUM

This article was published in 2000.

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FLICKR ALBUM: Pacific Oaxaca


HUATULCO, MEXICO -- The peasants in the southern Mexican state of Oaxaca face significant difficulties in sustaining their livelihoods as farmers. The soil is washing away down the mountainsides, rainfall patterns are changing, peasants must rely on fertilizers to produce the most meager of crops, and more attractive jobs in factories along the U.S.-Mexican border and work in the U.S. draw villagers away from their homes. The farmers' investment of time and money in planting their traditional crops is usually more than what they gain at the end of the planting season, and so the pull to leave farming is growing.

In the past 15 years, the peasants in the area of Huatulco along the Pacific coast of the Oaxaca have seen a significant change in their community. Land is owned and managed communally through a land tenure system called an agrarian community. In Huatulco, the agrarian community extended over 50,500 hectares. However, in 1984, the Mexican government expropriated approximately 21,000 hectares spanning 32 km of the coast to create a resort-complex called the Bays of Huatulco. This mass-tourism project attracts tourists to its 4 and 5 star hotels to enjoy the beaches, the ocean, and the tropical dry forest.

Though few people were actually displaced by this expropriation, the local people have been impacted in major ways. For example, a number of tour operators take tourists to visit the natural areas outside of the resort-complex, such as on white-water rafting expeditions or visits to coffee plantations in the surrounding mountains. On their way to these destinations, tourists enjoy views of small villages, agricultural fields, and forest ² all shaped and cared for by the agrarian community members. For instance, community members work together to combat forest fires and have banned the cutting of large trees in order to preserve their natural resources. This does not mean that peasants do not engage in environmentally destructive practices as well. However, most, if not all of the visitors and tour operators have contributed nothing to local communities for the use of their land that might help in maintaining these attractive areas and promoting the care of the natural resources.

Members of a local grassroots organization observed this phenomenon and decided to combine tourism with the resources the community already possessed. The director of the organization was aware of the growing trend called ecotourism and presented it to the organization members in three communities around Huatulco. The basic idea was to build rustic cabins made from wood with thatched roofs (building materials available from the communal land) to host visitors in each of the three communities. Tourists would be served local food and activities for them would include excursions through surrounding areas on foot or horseback.

My collaboration with the organization occurred at two levels: as an academic researcher and as a consultant to provide an outside perspective to the project efforts. During my four months of collaboration, we worked on organizing the three community groups that would operate the ecotourism business, on acquiring permission from the agrarian community to operate a business and for the use of a parcel of land on which to build the cabins, and beginning the building of the cabins. The project is still in the development phase and is currently on hold because agricultural activities have taken precedence with the arrival of the rainy season. Some of the limitations to this project included the lack of funds for building materials and publicity and the limited time participants have to devote to the project due to their needs of earn a living through other activities.

This project had some interesting features:

Local initiation. The idea was initiated from among local people, not an outside agency or group, based on observing tourism and considering how it could be adapted to local resources.

Economic motivation to start the project. Unlike many of the documented ecotourism cases, conservation of a natural area was not the primary motivation behind this project. Participants were aware of the conservation aspects but became involved in order to find an alternative income source to their traditional farming activities.

Limiting participation. Though the development of the idea was highly participatory among the people in the community groups, the grassroots organization selected the participants among its most dedicated and hard working members. The reason for this was based on previous experience. Many people are enthusiastic to participate in a project when start-up funding is available and personal gain is likely. However, over time, many people drop out of the project when their work is needed, often to the point where the project fails from the lack of participation. Limiting the participation in this ecotourism project was an attempt to avoid this precedent.

Different levels of participation. All pilot group members did not participate equally. Women were included but had less of a voice than men. The leaders of the grassroots organization collaborated highly among themselves but the ideas of the other members were not sought as vigorously.

CONCLUSIONS

In conclusion, as an outsider seeking to assist the Huatulco groups in their efforts, I learned a number of lessons in the preparation of my thesis. I offer these lessons for other ecotourism practitioners:

1. Local autonomy in decision-making vs. outside input

Often I had to struggle over the level of my participation as an outsider. In principle, I was an equal participant with the community group members and therefore my input should have had equal consideration. At the same time, in an attempt to respect the experience of the grassroots organization and to promote the autonomy of the local people in making decisions for themselves, I sometimes refrained from voicing my opinions or ideas.

Persons from outside of a given community assisting in the ecotourism project must struggle with this issue and decide how to act to enhance the interests of local people.

2. Community-based ecotourism is a process that is enhanced through reflection

A community-based ecotourism project requires more than a plan and funding to successfully implement. My experience with this project revealed how long it took to get people interested, to affirm their abilities in implementing the project, and to figure out how to best use people's talents.

Reflection is an important element of that process. Reflection can include questioning the goals of the project and revising them if necessary, compiling and weighing options available at each stage of the project, evaluating the group process taking place, and considering the implications of taking certain actions. Though our planning process was very time consuming, and I suspect future steps will be equally time consuming, it was an important process that will take people's efforts beyond just implementing a project to develop people's research, analysis, organizational, and leadership capabilities.

3. All community members are not the same and power matters

When we speak of "community participation," we often think that all community members are the similar in their motivation for involvement or manners in which they can contribute. Through this project, I discovered that only some members of a community were participating while others chose not to participate or were excluded. Among the participants, some people had more power than others did, increasing their input in and control over the project. This power was by virtue of gender, position in the organization, or personal assertiveness.

While attempts to incorporate all community members into an ecotourism project are laudable, it is a difficult goal. In trying to achieve this goal, issues of individual differences in abilities or level of power in the community are important to consider.


AUTHOR

Loretta Ishida has her master's degree in Resource Development from Michigan State University. Her thesis, entitled "A Case Study Of Participatory Action Research To Enhance Community Development: A Community-Based Ecotourism Project In Huatulco, Oaxaca" can be read at online. Her main interest is community participation issues in community development. She can be reached via email


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