Pcom


Colibri

2003 Survey of Planeta.com Readers
by Ron Mader

Last Updated:

Home | Alliances | Events | Site Map | World Travel | 2003 Survey of Planeta.com Readers

2004 is the 10th anniversary for the Planeta website. Thanks to all our readers, writers, forum moderators and advertisers. This year will be spent improving our site, and we welcome your feedback via private Email and participation in our World Forum.

From January-March, 200e, we surveyed Planeta.com readers and the following are results compiled from the 73 responses. This document may be modified as we find time to analyze the surveys in greater depth. Otherwise, the way it stands, the poll provides a helpful snapshot of who visits Planeta.com and why.

COUNTRY RESPONDENTS

WTD Here is the break-down of survey respondents by country:

Australia 3
Brazil 3
Canada 7
Chile 1
Costa Rica 1
Ecuador 1
England 8
Guatemala 1
Israel 1
Italy 1
Mexico 9
New Zealand 3
Peru 3
Scotland 1
Spain 1
United States 29

Please note that the lion's share of respondents are from the United States. If I judge by informal emails, I would estimate that the U.S. readership is more along the lines of 70% (rather than 90%+ as in this survey). Please note that at the present time, it is difficult to get a reliable figure from the web logs.

GENERAL FINDINGS

Many of the respondents said they knew they would find resources and networks on Planeta.com they could not find anywhere else. The most common suggestion for Planeta.com was a simple: "Keep up the good work"

Also, I am surprised (and probably should not be) that many of the respondents who work in tourism say they do not travel much themselves!

War was on everyone's minds at the beginning of 2003 and was the long-term objective of seeking peace.

A FEW WORDS ABOUT PLANETA.COM

When Planeta began in 1994, it highlighted Latin America because traditional coverage tended to focus on "coups and earthquakes" crisis-based news. Instead, Planeta.com kept an eye on conservation strategies and travel. A decade ago, there was no other journal or website that tried anything so "daring." Most environmental media considered people the enemy, so it would be hard to talk up tourism. Likewise, most travel media showed little respect or interest in environmental issues. And most simply ignored Latin America.

Planeta.com has helped change those perceptions. And it has done so in a manner that continues to be "reader- AND author-friendly." Planeta.com provides assistance via the background documents and online forums and my personal contacts to hundreds of journalists and media professionals.

Consequently, we have earned a number of distinctions. One trivia note -- Planeta.com is the most widely cited reference website in guidebooks to Latin America. Our expanding coverage of the globe has not gone unnoticed. This year, Outside magazine led their list of ecotourism websites with Planeta.com, which it called the "virtual vanguard."

WHO ARE THE READERS?

Last fall I presented my internet/ecotourism clinic and the question came up: "Who are the readers of Planeta.com?" The survey shows that the readers are major "players" in various stakeholder groups which make up responsible travel and ecotourism.

Planeta.com's readers are the leaders (or the assistants who inform the leaders) in various "stakeholder" groups. We have a literate readership which is also eco and culturally savvy (see individual responses listed below).

The site is a favorite bookmark for professionals including travel providers, guides, academics, journalists and media and environmentalists. It is also frequented by travelers -- those on the go and those secure in their armchairs. They may research a trip several years before making the journey.

WHO ARE THE TRAVELERS?

We are seeing two different groups of people using the Planeta.com -- those who want independent trips and those who are looking for organized tours. Both are seeking good reliable content and are interested if not quite passionate about specific topics and regions.

SURVEY SAYS ...

We asked for specific feedback as to what Planeta.com readers were paying attention -- in both the environmental and cultural realms. It was interesting to read that about 10 respondents answered in one category but not the other. The majority of readers, however, have broader concerns.

WHAT ENVIRONMENTAL ISSUES DO YOU PAY MOST ATTENTION?

WHAT CULTURAL ISSUES DO YOU PAY MOST ATTENTION?

- Global warming, unpredictability of weather patterns influencing tourism destinations, loss of habitat
- Appreciation of natural diversity / minimal impact and sustainability of the environment.
- Climate, deforestation
- Waste disposal and handling, especially in 'wilderness' areas
- Opening forests to development; pollution; loss of habitat
- Endangered species, habitat conservation, eco-tourism's role in these two issues, wetlands
- Loss of habitat, loss of species
- River/water conservation and sustainable living
- Climate change, deforestation, soil erosion/ desertification, loss of biodiversity
- Natural resources, including forests, minerals, water
- Protection of the oceans (particularly related to cruise ships) and coastal waterways
- Destruction of the Amazonian and Orinocian forests
- Environmental education
- Information about unsoiled nature and conservations projects in favor of the local people
- Quality of streams and rivers and some lakes. Like to study the use of aquatic insects as indicators of water quality. Also, I spend a lot of time fighting the vast removal of trees in our urban environments. Currently, I have begun a study in Mexico about the use of Media Luna by more and more people and the abuse it is taking (will it be there in ten years)?
- Sustainable development, recycling, environmental education, corporate social responsibility (for all issues)
- Forests, mining, national parks
- Pollution, Ecotourism, Sustainability
- Renewable Energies, Recycling waste, Environmental Education, ecotourism
- Food security; Industrial contamination and health impacts; Biodiversity and human cultural diversity; Water resources
- Conservation and in any action that can help local people to find a way to preserve natural environment
- Impact of tourism of the environment
- Global concerns, ecosystems preservation
- Habitat conservation
- Resource management (water rights, electricity production/distribution)
- Local - loss of healthy, functioning ecosystems - terrestrial and marine
- Biodiversity; rainforests
- Energy conservation, biodiversity
- Sustainability - energy, agriculture, construction, manufacturing; agriculture - crop diversification, conversion of agricultural fiber and crop residues into building materials/products; construction - building with natural materials, green design/practices/products, building small and efficiently; use of wind and solar energy, catch water & gray water systems, wetland sewers, composting toilets - getting off the grid!
- Conservation, Sustainable development, ecotourism
- Deforestation, wildlife conservation
- Ecotourism, Conservationist NGO's, Communities, Wildfire prevention and restoration, courses, training programs
- Rainforest and pollution
- Water Quality, Forestry, sustainable practices, especially as associated with tourism and outdoor recreation
- Tourism that does not damage the visited areas
- 1)Sustainability of development in my area vs. conservation, how to find a happy balance; 2) The presence of Large Oil (and other) Multinationals in my region and how they could both a) affect negatively the environment and the livelihood of those of us that live from it and b) How their supporters push for an industrialized scenario when projecting the future of the region...totally dismissing ecotourism as a viable way to make a living and conserve nature; 3)Land ownership issues and creation of parks and private reserves; 4)Impact of visitors to protected areas as well as long term recreational home builders and users...
- Environmental education; interpretation
- Escalera Nautica Project in the Sea of Cortez, Mexico
- Population growth, urban sprawl, issues concerning California and Baja California.
- Sustainability
- Climate change, species extinction, forestry management
- Water, Energy, Oil, Waste Disposal
- Marine issues; Forestry
- Whale-watching and protection
- Invasive species - how they spread into different ecosystems and how they can be either prevented or eradicated.
- Hydroelectric dams; forests
- Air, water, soil pollution. Alternative sources of energy (solar, wind)
- Sustainable tourism, 2. conservation and preservation of coral reefs
- Biodiversity, global warming, forests
- Forestry and development which includes ecotourism
- Sustainable Living and Agriculture
- Coastal environments, fisheries, tourism
- Alternative energies, international initiatives, NGOs, habitat degradation/loss
- Protected areas, forests, ecosystem management, biodiversity
- Petroleum industry, Effects of tourism, sustainable building and practices
- Relationship between poverty alleviation, new opportunities and environmental preservation
- Climate change, species decline
- All of 'em!
- Socio-economic; tourism as vehicle for economic and social gains
- Sustainability of traditional cultures in a modern changing world.
- Consumerism
- Community integration, development, empowerment; "Triple Bottom Line"
- Wars and rumors of wars; loss of cultural identity; reduction of government aid to the needy
- Community development, sustainable development opportunities, environmental education opportunities (more along guide training, as economic growth)
- Cultural cleansing - Tibet especially
- Sustainable living
- Traditional modes of travel (three-masted schooners, dugout canoes, etc.) and travel over historic routes.
- Linguistic rights, cultural diversity, minority empowerment, value of indigenous knowledge and the extent to which it is ignored and/or misappropriated.
- Traditional culture (cuisine, music, art, dance), and travel that sustains the local economy.
- Indigenous groups, developing nations, poverty, human rights, political events
- Preservation and respect for diversity (including different cultures and communities -- nationally and internationally)
- Genocide of Indians in Colombia
- Politics and social issues of Mexico and Costa Rica
- Archeological information about pre-Columbian cultures
- Pre-Columbian civilizations and how we can preserve sites for future generations.
- Gender, race, exploitation of local cultures
- Indigenous rights
- Indigenous knowledge
- Literature, music, Science readings
- The impacts of globalization on indigenous cultures, working class communities nationally (US) and internationally, women, children and elders; US cultural imperialism and monoculturalism
- Traditional culture
- Interaction between Peruvians and tourists
- The conservation and respect for ancient cultures vs. development
- Sustainable development success stories
- Religion conflicts
- Porters' rights, community ecotourism projects
- Loss of indigenous culture and relationship to the environment - replaced with western-style consumerism
- Food
- Cultural diversity, intentional communities
- Drums of war
- Equality, liberties (concern that we may lose some of our freedoms in the name of safety and security), concern for democracy in a country where people don't register and cast an informed vote, media control of the majority, effects of violence and crudeness on our culture
- Local knowledge of biodiversity, food, art
- Archaeological discoveries, the arts, politics
- Indigenous issues, conferences, courses, events
- Awareness of Maori heritage and culture; communication with international cultures visiting
- Artesania, food
- Acceptance and tolerance of all cultures
- History, archeology
- Community resource management
- Understanding and not loosing our traditional cultures
- Avoiding aculturization; Promoting a multiracial multi-ethnical coexistence.
- Interpretation, Marketing
- Small scale tourism development benefits to local people
- Indigenous issues, community-based tourism, third-world development
- Rural and indigenous cultures
- Native sovereignty
- Traditions
- Tourism development and land rights
- Latin American Current Events
- Ethnobotany; appropriate alternative health
- Anthropological/cultural coexistence of ethnic groups in environments other than their own; Archaeology, gastronomy, ancient languages, cultural anthropology, geography, forts/castles, colonial cities.
- Workplace conditions, 2. alleviating poverty by creating jobs
- Loss of cultural diversity, ethnomusicology
- Music and Novels and Cultural Differences, how humans deal with meeting their basic needs through different cultural perspective.
- Community knowledge about local natural resource bases
- South American literature, music, art
- Indigenous land rights
- Cultural identity, archaeology
- Relationship between culture and territory; anthropology and archeology.
- Language loss, heritage preservation, religious practice

 

WHAT'S NEXT?

In 2003 we are revising the entire Planeta.com site as well as our off-line consulting and teaching -- outlined in our proposed and current alliances with institutions, communities and individuals. We also have a number of exciting events planned for 2003-2005.

 

 

Google
Search Planeta.com Search WWW

 

 

Planeta.com

Home | About | Advertise! | Books | Central America | Ecotourism | Headlines
Learn Spanish | Mexico | Media | Site Map | South America | World Travel | Updates

 


>> http://www.planeta.com/planeta/03/0304survey.html