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PLANETA FEATURE

Conversation with Roberta Hilbruner, Sustainable Tourism Working Group, USAID
by Megan Epler Wood

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What level of request and interest has there been in developing sustainable tourism projects within USAID, its missions and field offices?

In the past four years, USAID has incorporated sustainable tourism into 98 projects in 72 countries. This is the equivalent of about half of our missions. So interest is high. Interest comes from the USAID Missions. The missions are responding to interest from the countries and are recognizing that sustainable tourism can put other needs in context -- particularly sustainable economic growth.

What is the Sustainable Tourism Working Group and how is it operating within USAID?

Two years ago, several in the natural resources office were fielding questions about tourism from the USAID Missions. Here the job is technical assistance, and we felt that there was a high level of interest, and 3 different offices in the Bureau for Economic Growth, Agriculture and Trade (EGAT) offices bureau were responding, but there was no one stop shop. So, an ad hoc group of a few interested people was formed. We met a couple of times, and invited folks from other technical offices, and regional bureaus. There are now 30 on an email list that share information, and meet when there is interest, and sponsor presentations. We are being contacted regularly regarding advice.

Folks from outside institutions are now joining our internal group, including Dept of Commerce, World Bank, U.S. State Department, and Inter-American Development Bank (IDB). We don't meet regularly, perhaps once a month. But I send out information weekly. The most recent presentation was from Noel De Villiers of Open Africa. December the presentation will be on agrotourism.

Is there a strategic analysis taking place of where sustainable tourism can be most useful in meeting USAID's goals?

The analysis taking place is to see where sustainable tourism has been useful to USAID missions in the past and to identify best practices in order to inform future efforts. If one mission sees how another has been successful, that example provides the best opportunity for learning. The overall goal is to meet larger goals of USAID through sustainable tourism. We will want to provide assistance to missions and provide a framework for sustainable tourism. How can this be approached, and what is the entry point for them? Should they enter tourism from the point of view of transportation, infrastructure, or capacity building, for example? We will recommend that missions look at what entry points work best for them.

Will there be a consolidation of effort based on a strategic analysis, and how will oversight of sustainable tourism be managed in future?

The Washington offices will provide examples, information and tools. It will provide training. And it will provide cross-sectoral information. Oversight will be at the USAID missions.

Can you anticipate the level of effort expected, in terms of budget, for sustainable tourism in future?

It is not possible to anticipate the level of effort, because it will be managed by the USAID Missions. The analysis happening at present does not allow us to look at tourism funding separately, because it does not appear as a separate budgetary item. USAID will continue to look at sustainable tourism as a cross-sectoral activity.

Will USAID establish a benchmark and monitoring system for its sustainable tourism projects in future? How?


Yes. We will provide performance indicators, for example with a training program; the mission will pick and choose the performance indicators (sustainability indicators) appropriate to that aspect of the program. In the USAID Namibia project, tourism was incorporated into a natural resources project and communities are engaging in sustainable tourism activities. It is possible to measure the economic benefits, the protection of wildlife, and social indicators as well.

Will USAID require advance competitive market analysis and study how local tourism projects can best achieve improved market access, in advance of support?

USAID recommends risk assessment and opportunity analysis as best practice for the missions in their approval process. One of the objectives of the Sustainable Tourism Working Group was to bring in the economic growth office more fully to ensure that it interacts with the project formulation process, and that the goals related to both natural resources and economic growth are met.

Will USAID review and evaluate the tourism policy environment within specific countries and review optimal approaches to achieving sustainable tourism development?

Policy review being important to tourism is another best practice, and it is recommended.

If it is too cumbersome to invest in tourism projects, due to the policy environment, tourism projects have less of a chance of success. One reason to work with the World Bank is to help with this policy review process – through their Doing Business report.

How will USAID work to assist its field offices with technical analysis of sustainable tourism in future?


USAID is putting together a framework. As a matter of interest, World Bank, IDB, Commerce, State will work with USAID on this process. Everyone wants to understand what the entry points are. We will also share our ideas with European development agencies.

Will USAID seek to involve and consult local tourism SMEs and local communities in the development of its sustainable tourism policies during this current period of evaluation?

Development activities work best when all stakeholders are involved. Mozambique's decision to use sustainable tourism as an economic growth program was motivated in large part by SMEs, which will continue to interact with this process. Economic growth approaches will also look at microeconomic barriers and factors.

There could be more stakeholder involvement in establishing the framework at an international level. WTO could be one of the forums for that.

Has USAID learned from any mistakes in tourism funding in the past that will inform future policies?

USAID never got into massive tourism infrastructure. Initially, sustainable tourism was used to support alternative livelihoods in natural resource projects. Some of the early projects did not have enough economic focus and expertise, and were more supply side.

The need to understand economic feasibility, and increase capacity for business administration and market has been recognized. Also, we need to be sure there is an integrated approach. Governance, economic growth, social, and environment analysis are all important. We are really looking at all aspects. We need to have good baseline data to inform decisions, and solid performance indicators, and thorough post-project monitoring. Then the foundation of projects can be solid.


AUTHOR

Megan Epler Wood, the founder and former president of The International Ecotourism Society (TIES), has specialized in donor policies and how they affect and influence ecotourism business for over 10 years. She writes and edits the EplerWood Reports which has just released A Triple Bottom Line Framework for Sustainable Tourism for International Donors after two years of international review to be published by Stanford University in 2005.


REFERENCE

g Sustainable Tourism Bank Watch
g Global Donor Community Makes Sustainable Tourism a New Priority
g Role of Sustainable Tourism In Furthering USAID's Mission



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