EXCERPTS
Objective reality is not the aim in tourism destination marketing,
but rather reinforcement of the potential visitor's subjective
needs and image is paramount. For example, much of Australia's
tourism marketing by the Australian Tourism Commission relates
to the frontier, pioneering idyll of the outback and remote areas,
whereas Australia is one of the most highly urbanized societies
in the world. (pp. 67-68)
Many visitors to film sites and sets do not expect to see exactly
what they viewed on the screen, rather they share a fascination
for the 'inauthenticity' of the film media. They can now return
home, 'knowing how it's done.' and brag about possessing an insider's
knowledge. (p. 112)
Entertainment for the masses is regularly decried by numerous
academic-based social commentators as bland, insipid, unchallenging,
unsustainable and inauthentic, yet it remains a mainstay of the
tourism industry. (p. 185)
All cultures and people have put meaning and depth into spaces
to make them Places. They are given stories -- our own stories
or experiences in that space, the stories of others we care about
(or are influenced by), or perhaps imaginary stories created by
us or by others. (p. 229)
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