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PLANETA

Globalize Yourself, Part 1
by Ron Mader

PLANETA FORUM

This is the first in a series.


PHOTO GALLERY: Globalize Yourself
SLIDESHOW


February 5, 2006 -- This is the weekend of the oval ball.

We kick off the "Globalize Yourself" series with the reminder that sporting events have larger global audiences than ever. And they are profitable ventures. There's something to learn here.

The United States hosts nothing than an XL version of Superbowl. And the 6 Nations Rugby has begun in the northern hemisphere and Super 14 in the south.

Check out the 6 Nations podcasts or tune in live to the BBC. And for Super 14, check out New Zealand's Dropkicks. Come for the rugby, stay for the 'wacky around the world.'

And ask, why aren't more events podded or flickered? Is there a way to make events more effective?


THINK GLOBALLY, ACT LOCALLY

The popular expression "Think Globally, Act Locally" inspired a few generations. Like many bumper-sticker slogans, its meaning is different, depending on your point of view

That said, it frequently falls short of its lofty vision.

Says author Wes Jackson in his book Becoming Native to This Place: "Although we have told one another on bumper stickers and at environmental conferences that we must 'think globally and act locally,' we tend to drift toward mega-solutions. Rather than get busy, we introduce new terms such as 'sustainable' to apply to any perceived solution that catches our fancy. Instead of looking to community, we look to public policy. We hold a global conference in Rio."

BEATLESAMANIA

"The Beatles taught the world English," a school principle told me in the mountains of Oaxaca. Late at night after a lengthy review of rural tourism, the principle felt comfortable enough to practice some of his English.

"The 60s were an amazing time around the world," he reminds me. "We didn't want to learn English before the Beatles. Their songs changed that, made English appealing."

There's no question that the Fab Four have been exemplary role models for more than a generation. Latin American radio stations features La Hora de los Beatles. Pan flute renditions of classics such as "Yesterday" are incorporated in the local muzak.

CONSCIENTIOUS TOURISM

To learn about the world through first-hand, one-on-one meetings with people from around the world is a valuable human experience. If travelers' experiences were consistently negative, they would not pursue their journeys enthusiastically and share their experiences with others. We discover universal themes of human culture. We become more aware that no matter where we live we are all confronting similar situations as we ultimately become a global community.
- Deborah McLaren, Rethinking Tourism and Ecotravel

Successful responsible tourism/ecotourism operations depend on an increasingly educated group of travelers interested in the world around them. The good news is that these trips are no longer prohibitively expensive.

Question -- how many "ecotourism" ventures are created by foreigners or by the children of immigrants? As an alternative to "traditional tourism," ecotourism pioneers found a way to manifest a curiosity about the world that could be imparted in an educational and entertaining way.

E-COMMERCE

The Internet remains more friendly to transactions based in the United States, rather than other countries. Try booking an airline ticket from abroad and some websites, such as Cheap Flights won't work. That said, Skype is introducing clients around the world of paying in Euros.

www.flickr.com

AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES

g Globalization Notebook
g Tourism and Globalization
g globalize yourself (slideshow)


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