STATS
Respondents have given government marketing campaigns a low
mark. Comments indicate that travel operators either do not
know the PR agencies that represent the country or have limited
to no relations.
On a scale of 1-5 (1 being the least, 5 being the most)
please rate your level of satisfaction with the official tourism
website in the county where you operate tours.
Promoting your tours - response average: 1.0
Promoting tourism overall in your country - response average:
2.0
On a scale of 1-5 (1 being the least, 5 being the most)
please rate how satisfied you are with official government tourism
campaigns in the country where you work.
National promotion - response average: 1.5
International promotion - response average: 1.75
ANALYSIS
These are alarming results for those interested in ecotourism
and responsible travel as it indicates that rather than promoting
what's available, the promotion departments are seen as an obstacle,
particularly for in-counry small and medium businesses.
In the coming months we will be exploring ways to heal the disconnect
between operators and marketing campaigns. Suggestions are welcome,
particularly via the our online forum.
REPORT
The complete report is online.
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