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PLANETA FEATURE

Make your travel dollars worth a fortune (book review)
by Ron Mader

PLANETA WIKI

Tim Leffel's Make Your Travel Dollars Worth a Fortune is "the contrarian traveler's guide to getting more for less."

He articulates a vision of travel common to many travelers and difficult to relay to others. He calls it 'contrarian travel' and he's onto something.

Tim's unique perspective into 'budget travel' highlights a respectful mode of immersion available to most travelers.

Book

CHOOSING FAVORITES

Some history -- a year ago Tim asked me to compile a Top 10 list of travel books for the U.S. magazine Transitions Abroad.

I found the assignment a bit daunting. Choosing favorites among books is like choosing a favorite color or tri nationals rugby team. They're all good. That said, I wrote an essay and followed that up by explaining which books I'd rate #11.

Since then, I have given considerable thought to what I consider my favorites, those rare books that inspire. The good news is that Tim's book is heading to the top of the list.

PRAISE

Tim's new book provides everything I look for in a classic travel text. It is clear, helpful, funny and insightful.

He asks the reader the big money question -- are you a Smith or a Johnson? The author imagines two couples from Anytown, USA who have different approaches to vacations. One pair follows the herd, the other moves to a different beat. Leffel writes: "This book is a tale of two kinds of travelers: those who pay more than they need to by doing it the standard way, and those who make their travel dollars worth a fortune by choosing a different path."

It is easy to say that Make Your Travel Dollars Worth a Fortune is one of the best books of 2006. It will easily appeal to the readers of Utne, Transitions Abroad, World Hum and Planeta. We are featuring this book on Planeta.com's top shelf.

Chapters focus on making the best value for lodging, transportation, dining and another half dozen focal points of travel. Each chapter concludes with questions for the contrarian traveler. This is absolutely brilliant during the planning stage for any trip. It's also terrific for armchair travelers and classroom discussion.


PRACTICAL TIPS

Tim shows readers how to shave transportation costs, how to find quality souvenirs for a fair price and how to take advantage of seasonal price fluctuations.

The sidebars are topnotch. I love sidebars as they are evidence that the author communicates with colleagues. The sidebars -- written by travel pros including Clay Hubbs, Rolf Potts and others -- underline the great diversity travelers have in thinking for themselves. How Clay drove his family across the Sahara Desert is pure inspiration.

The book concludes with a useful section of helpful resources. Excellent!

EXCERPTS

You could describe the 'contrarian traveler' with many words: uncommon, adaptive, astute, resourceful or savvy. The idea is that by taking the left fork in the road, while everyone else is taking the right fork, these people are able to save a bundle and get a better experience for their money. (p. XI)

* * *

Try a little experiment on your computer. Pull up Expedia, Travelocity or Orbitz and try to find some information on little family-owned inns, places with fewer than 30 rooms. See what you can learn about public transportation where you're headed ... Don't feel bad if you strike out; you're not meant to succeed. (p. 17)

* * *

You could buy a round of the world's best pilsner for yourself and five friends in Prague for what you'd pay for a 2011
Vision of Carlsberg in Denmark. (p. 41)

* * *

Experienced travelers refer to this perception problem as "The CNN Effect." You'll hear nothing about a country on the news until suddenly something bad happens and it's all the perky newscasters can talk about. A bomb goes off in Casablanca, so everyone stops going anywhere in Morocco ... Tourism to Bali dropped after the tsunami hit in Asia, even though it's over a thousand miles from the affected area. (p. 43)

* * *

A report on the September 11 terrorism attacks, written by the National Institute of Standards and Technology, found that least 2,500 World Trade Center lives were saved because people ignored what authorities told them to do. (p. XII)

* * *

In a foreign culture (which for vegetarians could mean Texas), understand that your requirements might be met with puzzlement. Be insistent when necessary. Be doubly insistent when there's an allergy involved. (p. 111)

* * *

The more a vacation costs, the more likely that resort or tour company has an ample marketing budget. If more people come, that drives up revenue. If those people spend more on high-end lodging and services, that improves 'margin.' ... High margins are a key factor in tourism marketing. It's why very few magazines for budget travelers survive over time. There are plenty of budget travelers who are voracious readers, but the advertisers don't care about reaching them.

DETAILS

Tim Leffel's Make Your Travel Dollars Worth a Fortune is published by Travelers' Tales, 2006, ($12.95, 226 pages)
b Author Website

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