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Developing Ecotourism Education in New Zealand
by Brian MacKenzie

NEW ZEALAND FORUM

Publication date: October 2007

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PHOTO GALLERY: Manaki Whenua, Manaki Tangata, Haere Whakamua


Greymouth, New Zealand - Discussions at Tai Poutini Polytechnic during 1999 resulted in the commissioning of a feasibility study in 2000 to ascertain the level of support for training programmes in ecotourism.

Kevin Piper, who tutored a course in International Tourism -- and was himself an accommodation operator with an ecotourism business -- carried out the study. He reported in August 2000 that there was sufficient interest, both from potential students and those who might employ them, to warrant establishing a Certificate in Ecotourism. No other tertiary skills training was available in New Zealand, and conservative estimates were that around 2,000 jobs would be created in the following five years.

In 2001, some detailed work was done on curriculum design; ecotourism development was included as a key part of the Regional Economic Development Strategy; and a decision was made to appoint a project manager.

I was appointed project manager in May 2002, but did not begin until October of that year. In the interim, I completed a piece of research that examined the attitudes of public sector leaders in the region to the development of ecotourism. That showed there was guarded support, but there were a number of caveats. A summary of the research was presented at the 2006 Ecotourism conference, and is available on the EcotourismNZ website.

CERTIFICATE AND DIPLOMA PROGRAMS

The Certificate in Ecotourism began in February 2003 and a Diploma was added in 2004. Broadly, the Certificate is focused on giving people the skills to research the stories of any environment – the ecological and geological stories, together with the 'people' stories (including legends) – and to offer those stories to the range of visitors to that environment.

It also includes introductions to Te Ao Maori (the Maori world), and to the tourism industry. The Diploma advances these skills and understandings in a distance learning format, and includes business skills and a research project.

STUDENTS

These programmes have attracted an international array of students, including from New Caledonia (with assistance from NZAID), Germany, Japan and Australia. Tai Poutini Polytechnic does not charge tuition fees for New Zealand and Australian students. For students from other countries, the fee in 2008 will be NZD13,545. Certificate students spend 24 weeks on campus between April and October, then 10 weeks in the paid workforce. You can see more details online.

CONFERENCES

In 2006 we ran the first Ecotourism in New Zealand conference. The response was sufficiently supportive that we ran another in 2007. With a primary aim of supporting operators, it looks set to become an annual event.

I think that the future for ecotourism in this region is exciting: if you look at Tom Walter's photos and Tourism West Coast and you'll get a sense of why.



AUTHOR

Brian MacKenzie (email) is the Director of Planning and Development at Tai Poutini Polytechnic.


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