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WEB SEMINAR

The Future of Email
by Ron Mader

PLANETA WIKISPACE
WEB 1, 2, 3 FORUM

Talk to each other.
- Communication Notebook

the future of email

PHOTO GALLERY: Email Tips
SLIDESHOW


Would you like 80% less email in your in-box? Use social media!

TOP TIPS (Consejos para usar el correo electrónico)

1. A variation of the Platinum Rule: Send email others would like to receive.

2. Instead of forwarding third-party news via email, post it on your blog, facebook page or a relevant forum that welcomes such news. Remember to cite your source!

3. Do not add anyone to a mailing list without their consent.

4. Do not forward chain letters or petitions. They have no effect beyond annoying the recipient.

5. The best attachment is usually no attachment. If you wish to send an attachment, ask first.

6. State it clearly in your email if you are requesting a response or a specific action.

7. Learn the difference between CC and BCC and do not CC more than a handful of colleagues who know each other. Protect the privacy of your correspondents and their email addresses.

BEYOND EMAIL, WEB 1, 2, 3

8. Participate in public online forums. (Caveat: Make sure the forums do not show your email unless it is with your permission.)

9. Be generous. Support the websites you would like to consult next week.

10. When possible, do not send an email message. Call, visit, flickr, facebook, wiki or blog.


A FEW WORDS ABOUT EMAIL NEWSLETTERS

Travelers are most likely to trust operations with an established history. So much the better if you can document your own history. Email newsletters are a handy tool, though be forewarned against employing an email blast.

Two critical tips - never add anyone to a mailing list without their permission. And always provide the receiver with an 'opt out' option.

For businesses, consider posting the newsletter on your website as an addition to delivering it via email. Always give the receiver multiple options to access your news. Is your newsletter available via RSS?


AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES


RECOMMENDED READING

Joseph Jaffe
Join the Conversation, Wiley, 2007 (320 pages, $29.95)
- Look what we won from iJump! The subtitle of this book is 'How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue and Partnership.'
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