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October Social Web Challenge

PLANETA WIKI

Publication date: October 2011

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In October 2011 Planeta.com is challenging the guides and tour operators featured in our World Travel Directory -- www.planeta.com/worldtravel.html -- and schools featured in our Directory of Spanish Language Schools -- www.planeta.com/schoolist.html -- to upgrade their web presence with an upgraded use of Social Web.

Planeta.com is updating our in-house directories with a direct links to channels including blogs, Facebook, Flickr, Foursquare, Google, LinkedIn, SlideShare,TripAdvisor, Twitter, wikis and YouTube. As of Friday, October 28st, we have made a dozen edits of the directories, four of our associates are editing the wiki and we have been tweeting and retweeting colleagues on Twitter and liking up a storm on Facebook.

"Adding links is the easy bit," said Planeta.com founder Ron Mader. "We also welcome suggestions about how to make the most of these channels. Via Workshop 21 as other online webinars we're sharing tips on how to make the most of an expanded web presence. Some of our colleagues are frankly baffled by the ever-changing terminology -- be it geolocation or Social Web. Don't let the lingo be an obstacle! Let's talk this out, even if we have to unpack some Buzzword Bingo!'

Do local businesses know how to 'claim their place' on Google or Foursquare? Are operations confident in sharing their own story? In October we're challenging our associates in being more social using new media. We're happy to schedule skype calls to brainstorm about how to tell one's story and upgrade overall web presence."

Mader added that Planeta.com is soliciting new partners. "As we approach 2012 we'd like some new blood in the directories. We'd also like to brainstorm about the future look of Planeta.com. It's due for a major upgrade. For the businesses we feature in our directories, there are a veritable plethora of benefits, including online webinars and a front seat at our online conferences, including the upcoming Responsible Tourism Week."

Planeta readers, please help talk up the directories and if you can, please use social web (such as twitter and facebook) to share the news. The Tweet button is in the left-column on every page of Planeta.com and the Planeta Wiki.




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