Here is the recent
conversation with Cape
Town Tourism CEO Mariëtte Du Toit-Helmbold who always inspires.
I had the privilege of meeting Mariëtte earlier this year at
Tourism in Cities Workshop. What I love dearly is how she integrates
social media with being social. The new tourism campaign —
"You don’t need a holiday. You need Cape Town."
— is inventive and inclusive.
My take: we need Cape Town! The city a living, breathing example
of responsible tourism in action.
A technical note: our conversation was recorded using skype and
there were a few glitches. So here is the chat,
skype warts and all.