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Ecuador Exchange: Andy Drumm
by Matthew Gorman

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This interview was conducted and first published in 1998.

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Welshman Andy Drumm lives in Ecuador where he is involved in tourism and in sustainable development in a variety of different capacities. He runs Tropic Journeys in Nature, the Amazon representative of the Ecuadorean Ecotourism Association and has recently set up an NGO to focus on sustainable development in the Amazon Region.

Matthew Gorman spoke to him in Quito last summer about ecotourism in Ecuador and the issues that it raises.

MG: How did you come to Ecuador in the first place and what does your work here involve?

AD: I came to Ecuador for the first time in 1985: as an ecologist I'd always wanted to visit the Galapagos Islands, so after I graduated I came down on an extended trip, fell in love with the islands and applied i Britain for a job as a naturalist guide. I came back to do this in 1987 and worked in the Galapagos Islands as a guide and dive master for 6 years. Then I started on an MPhil/PhD thesis evaluating ecotourism's potential as a sustainable alternative in the Amazon Region. In the process of doing the research I got to know the Amazon Region very well, got involved in oil issues and did a lot of advisory work including work for tourism companies, NGOs and communities, in the Amazon and other parts of Ecuador.

I set up Tropic as an attempt to put into practice what I was preaching to other companies about how to do ecotourism. I'm also one of the more active members of the EEA and for the last few years have been President of the Amazon Commission of the EEA. In the context of that I have just finished organising the National Forum for Community Participation in Ecotourism. The British Embassy is actually helping out with the cost of publication.

My travel company is doing a lot of work in the Amazon with communities and in protected areas, but we've always worked in the Galapagos as well: between us we've got about 20 years experience of working there. We're also working on the coast developing a whale-watching programme and in the Sierra (the highlands) in the cloud forest.

MG: How does ecotourism fit into the national economy and development plans? One of the things which has struck me is that while oil and tourism are both in the top five list of Ecuadorean earners, they are almost totally incompatible in the Oriente (the Amazon Region of the country, where most oil is extracted from).

AD: One of the main resolutions of the forum that I organised was that there should be a moratorium on all non-sustainable activities in natural areas or areas being used for ecotourism. One of my tasks now is to turn that resolution into a policy and a regulation for the law and for the government. People are very conscious in ecotourism and in the communities and the NGOs that oil development and ecotourism are not compatible, so we should have separate areas for these things. We consider that National Parks and Wildlife Reserves protected by the state should only be available for sustainable economic activities and that they should be free from oil exploitation until such time as it can be shown that oil can be taken out of the ground without destroying the environment and the culture, and I think that's still a long way off in Ecuador. If we regulate ecotourism and define it as a sustainable activity which conserves the environment and gives value to traditional cultures, then we can talk about areas where ecotourism is permissible, and that may well include protected areas, National Parks and so on. One of the things that the EEA is trying to show is that Ecuador's touristic future is in ecotourism - there's no use in Ecuador building five star hotels on beaches and trying to compete with the Caribbean, because our beaches aren't so nice, the waters aren't transparent, and it's more expensive to get to from the States, which is our main market. Really, what we're very strong in, despite the 25 years of oil exploitation, is abundant and diverse natural resources - biodiversity, indigenous culture - and those are the things that have to be the main attractions for our future tourism development. What sorts of things are you going to do with those resources? - it's going to be ecotourism.

MG: That's what Costa Rica said at the beginning as well, though things may be different there now.

AD: They certainly are. What happened is that once Costa Rica began to get a flow of tourists the activity was hijacked by the mainstream tour operators. Now it's gone the way of big hotels, beaches and charter flights. I think we're a bit slower here in Ecuador about getting the tourist industry organised around ecotourism, but at the same time I think we're taking more solid steps, like this process of community participation, which didn't ever happen in Costa Rica. We're getting ecotourism defined in a tourism law and then regulating and controlling it for the first time, and we were the first country in Latin America to create an Ecotourism Association. We were also the first country to agree an evaluation programme with the Ecotourism Society, whereby tourist operators were evaluated by clients according to the fulfillment of a set of guidelines. It's only a start but they gave us feedback as to how well we were fulfilling what ecotourism goals are. A lot of people in Ecuador still use ecotourism as a catchphrase for getting the interest of tourists, but there is an increasing number of tour operators who really do have a commitment to sustainability and sensitivity.

MG: Do views vary within the Ecotourism Association?

AD: There's a diversity of operators within the Ecotourism Association, it has to be said, and not all of us have the same view. Through the EEA though I was able to organise this forum for national community participation, which for the traditional mainstream tourism industry is something that they're concerned about: they don't want to be encouraging communities or empowering them or having communities directly involved. They've always gone in from the outside and planned and managed everything from the outside. That's not compatible with conservation - if the communities are not directly involved with the benefits and the planning, they're not going to be conserving their toucans for big company tourists to come and see. They're going to hunt them just to get some revenge. The people really need to be involved in the process and in the activity if they're going to make the links with conservation.

MG: Who were the participants in the forum?

AD: In the Amazon workshop there were about 50 participants - 50% of them representatives from different Amazon communities which I'd visited in the three weeks before to talk about the process and get them thinking about it. They filled out with me a questionnaire survey as to how their ecotourism operation was and what their perception of ecotourism was. 15% were private sector companies, which was less than desired, 15% NGOs, 10% government - local and national. We had about another 50 people in the coastal workshop and about 100 in the national forum, with a similar breakdown of figures - in the national probably 40% communities, 15-20% private sector, 15-20% NGOs and government.

MG: What were the sort of conclusions that came out?

AD: There was a very clear perception of this whole oil issue - that oil was undermining ecotourism and that we had to have areas to do ecotourism that would be free from oil exploitation, and ideally those should be the national parks and other natural areas. There were commitments to respect procedures for entering into agreements with local communities: firstly that when you go into a natural area you should seek to incorporate the local community in the actual planning process. That was quite clear and that's never been the case before. It was recognised that a legal framework should be established to enable local and indigenous communities to manage their own ecotourism operations, without having to fulfil all the bureaucratic paperwork and so on that you need to do to form a travel agency or a tour operator.

MG: I'd imagine that for most communities the cost is quite prohibitive isn't it?

AD: If you take a community in remote Cuyabeno or Yasuni (Amazon National Parks), who are successful in receiving tourists, they're not going to be in a position to come to Quito, contract lawyers, hang around for weeks on end going from the prefecture to the travel agents, getting bank guarantees, opening bank accounts, going to the local town council - it's just totally unfeasible. However the government shut down the most successful community enterprise in Capirona last year because it hadn't got these things. The community continued to work in tourism though.

MG: What is the current legal situation with regard to communities?

AD: Communities have no rights to operate right now as communities, they have to create companies. One result of this forum was a commitment from all sectors to legalise community operations. That's a fantastic breakthrough and that included the government. The next thing now is to go through the nuts and bolts of getting that into legislation. Communities don't want to be involved in activities that encourage them to chop down their forest. They want to have an income and maintain their environment and their culture.

MG: How does self-regulation of tourism work at the moment with regard to these issues? What are the percentages of tour operators who are actually members of the EEA?

AD: We've got about 30 tour operator members. I'm not sure how many exist in Ecuador but there are a lot more. I think it's still generally the case that a lot of operators use the word 'eco' to attract tourists, but things are definitely progressing. Above all, ecotourism is mentioned in the new Tourism Law and we're working on regulating that reference. Ecotourism will then become something that's specific and will include everything from carrying capacity recognitions and calculations, to environmental impact assessments for projects and participation of local communities in the planning and management of the activity.

MG: How will this regulation be enforced?

AD: I haven't thought it out that far, but if people are promoting themselves as ecotourism and then not fulfilling what the law says, I would assume they would make themselves vulnerable to government sanctions. People like us in the EEA would be very interested in making sure that people did not abuse the term and benefit by marketing themselves as ecotourism operators, but not fulfil any of the commitments. This is what we aim to do within the Ecotourism Association at the moment - the commitments which are necessary are part of ecotourism operations.

MG: In terms of how the legislation's going through how receptive is ASECUT (the national tour operators body)?

AD: They actually sponsored a tourism industry drafted regulation proposal for the tourism law which the EEA were invited to participate in. We made some changes to the draft to the effect that ecotourism was a separate activity within tourism, which we would then regulate, and they went along with it. I haven't seen the final document but it would appear that the tourism industry is accepting the existence of ecotourism as a separate activity with separate requirements, although this was not previously their understanding.

MG: Has the government been receptive too?

AD: Yes, but until we get this on paper and published in the official register of regulations, nothing is said and done. The situation is still that ecotourism is not regulated and that communities are still illegally operating. Ecuador may be the first country to actually regulate ecotourism - I'm not sure any other country has done more than just use it as a promotional tool. I think that Ecuador is way ahead of most of the rest of the world in terms of implementing real ecotourism. If we can get this legislation sorted I think we'll be in a really good position to start being active on the details of getting things done - training, reorienting, promoting Ecuador as an ecotourism destination, and be confident of meaning it and knowing it and it not just being hype.

MG: What about tourist awareness - how does that fit into things?

AD: Tourist awareness is one of the incentives for tour operators to fulfil ecotourism goals. A lot of tourist operators out in the frontier towns now talk a good talk, even if they're not walking the walk, because they've heard tourists ask what they're doing with their trash, so they're making an effort at least to be aware of the issues. Tourists play an important role in educating tour operators but on the other hand backpacker tourists are often looking for the most economic tour possible, and so will seek out tour operators who are not spending more on paying indigenous people decent wages and on the cost of taking their trash back to the cities. These people tend to come by with Lonely Planet handbook and go for the cheapest thing they can find, the least environmentally and culturally friendly. So there's a need to raise tourist awareness in certain markets before they come here The other aspect of tourism awareness is what brought Tropic into existence - we're interested in raising visitor's awareness about the social and environmental issues in the areas that they vi sit.. I was a guide in Galapagos for years before I set up Tropic and a trade union organiser in London before I did that, and I was interested how tourism could play a more positive role in conservation and environmental protection. Through our trips in Tropic we are committed to raising the visitors' awareness of what's going on and not trying to let them think they're in some kind of heavenly cocoon. They're going to the most beautiful places on the planet but at the same time we want to make sure that they're aware of the threats to these places, and how, having had the privilege of visiting these areas, they can contribute to their protection. The idea is that by visiting a place that most people never have the chance to visit, they transmit the emotion and education that they got as a result.

MG: How optimistic are you about the law, in terms of national priorities and conflict between government departments with different objectives?

AD: The law won't be the solution, but it will significantly strengthen the position of people looking to make tourism sustainable. We now have a Ministry of the Environment in Ecuador which in theory will work very nicely and support what we're trying to do. It will be another step towards raising awareness at institutional and state level of sustainability in the whole process of development of the country. Hopefully we'll be pushing oil industry into one section instead of something that dominates everything: it will be just one aspect of Ecuador's development. No one's saying let's stop all oil development, we're just saying let's not destroy everything in the process - let's not destroy our future ecotourism industry in the process.


REFERENCES

g El ecoturismo - una alternativa para el desarrollo sustentable del oriente ecuatoriano? - Matthew Gorman
b Tropic Journeys in Nature



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