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ABOUT THE SEMINAR
- The Tourism Marketing Seminar shares high-tech tips and practical,
down-to-earth advice.
We encourage participants to becoming more proactive in taking
advantage of new trends and making their web presence more effective.
Web 1, 2, 3 is explored in modules reviewing blogging, flickering,
tagging, wiki and posting audio and video files online. Media
outreach is explored with guidance from journalists and guidebook
authors.
Participants will receive tips on promoting their websites,
posting quality messages on independent forums, improving relevant
content on Planeta, distributing media releases and email newsletters,
organizing press trips for journalists and authors and much
more!
The seminar also reviews lessons learned from the Ethical
Marketing Conference and other dialogues with tourism stakeholders
(operators, media and travelers).
DEFINE YOUR OBJECTIVE - What would you like to learn?
Specific objectives and outcomes of the seminar need to be articulated
in advance. Please define a few objectives you'd like to get
out of the seminar. Choose among the following or add your own:
Writing and distributing media releases
Writing and distributing email newsletters
Posting quality messages on independent forums
Preparing email newsletters
Using your cellphone to post photos online
Improving relevant coverage on Planeta.com
Communicating with journalists and authors
Organizing press trips for journalists and authors
Improving your website
Promoting your website
Blogging
Flickering
Tagging
Wiki-ing
Posting audio
Posting video
Preparing DVDs
DIALOGUE - We conduct private discussion via email,
MSN Messenger and Skype. Research is conducted online Planeta.com
and other websites; public announcements are posted online the
Planeta Forum.
REQUIREMENTS - MSN Messenger
and Skype. You will need to budget 1-2 hours per day for training.
Optional: ID on the Planeta
Forum
COST/DATES - The seminar can be
organized online as a one-week overview or as a longer in-depth
review. In person, the training can be conducted in one or two
days. For online training, the cost is $100 (US) per three-day
period. Group rates are available. Payment needs to be received
before the seminar begins.
REGISTRATION - Please fill out the
registration
form.
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