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WEB SEMINAR

Email 101
by Ron Mader

EMAIL WIKI

Choose worthy targets and ransack your imagination to come up with smart, true and amusing praise about them.
- Ethics Notebook

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FLICKR ALBUM: Email Tips
SLIDESHOW


FYI -- This feature is part of our popular Web Seminar.

MAKING CONTACT -- Email messages sent to Planeta may be published. If you don't want that to happen, just let us know. Requests for anonymity will be honored.


KINDNESS EXERCISE

Practice netetiquette. Try this for one week: each day send a brief message to someone you are grateful. Be sincere AND brief. The message should be request-free, a simple 'thank you.' As Rob Brezsny suggests in his book Pronoia, pay tribute: "Choose worthy targets and ransack your imagination to come up with smart, true and amusing praise about them. The best stuff will be specific to the person you're addressing."

Book

A WORD ABOUT ATTACHMENTS

First rule -- do not send unsolicited attachments.

If you wish to send an attachment, ask the recipient beforehand.

Keep in mind that Internet service in the developing world remains much slower than in the United States or Europe. An attachment that takes 30 seconds to download in an wired town such as Austin, Texas might take five minutes south of the border.

CC and BCC

There are times, however, when you may wish to share news with a group. It is easy to do this with a "Cc" (Carbon Copy) message so that everyone knows that you are sending your message to a group of people (or "Bcc" (Blind Carbon Copy) when you do not want the recipients to have each other's email.

The general rule of thumb -- the more people cc'ed on a message, the less attention any one person pays to that message.

Repeating the request -- do not include a Planeta.com address in any 'cc' list of people we do not know.

EMAIL NEWSLETTERS

Travelers are most likely to trust operations with an established history. So much the better if you can document your own history. Email newsletters are a handy tool, though be forewarned against employing an email blast.

Two critical tips - never add anyone to a mailing list without their permission. And always provide the receiver with an 'opt out' option.

For businesses, consider posting the newsletter on your website as an addition to delivering it via email. Always give the receiver multiple options to access your news. Is your newsletter available via RSS?

Operators featured on Planeta's World Travel Directory are encouraged to post the link and a few lines on the relevant country topic within the Planeta Forum. Please do not post the entire newsletter as we prefer brief replies rather than long posts in the forum.

Commercial services exist for businesses including Email ROI, Cooler Mail and Constant Contact. Another option is using Yahoo Groups.


AUTHOR

Ron Mader is the ecotourism and responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES


Email Tips
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