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WEB SEMINAR

Email 101
by Ron Mader

PLANETA WIKISPACE
WEB 1, 2, 3 FORUM

Choose worthy targets and ransack your imagination to come up with smart, true and amusing praise about them.
- Ethics Notebook

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PHOTO GALLERY: Email Tips
SLIDESHOW


FYI -- This document is part of our popular Web Seminar. As such, it is always a work in progress and we welcome helpful editorial suggestions. If Planeta.com can assist you, please consider making a financial donation or organizing a webinar.

MAKING CONTACT -- Email sent to Planeta may be published. If you don't want that to happen, just let us know. Requests for anonymity will be honored.


Email revived the art of correspondence and began a decline due to the avalanche of spam. Electronic mail has morphed into instant text messaging, video blogging and social networks leaving some to conclude that email is for old people. Hey!

If you want to make your email most effective, consider the following tips.

TOP TIPS (Consejos para usar el correo electrónico)

1. A variation of the Platinum Rule: Send email others would like to receive.

2. Instead of forwarding third-party news via email, post it on your blog, facebook page or a relevant forum that welcomes such news. Remember to cite your source!

3. Do not add anyone to a mailing list without their consent.

4. Do not forward chain letters or petitions. They have no effect beyond annoying the recipient.

5. The best attachment is usually no attachment. If you wish to send an attachment, ask first.

6. State it clearly in your email if you are requesting a response or a specific action.

7. Learn the difference between CC and BCC and do not CC more than a handful of colleagues who know each other. Protect the privacy of your correspondents and their email addresses.

BEYOND EMAIL, WEB 1, 2, 3

8. Participate in public online forums. (Caveat: Make sure the forums do not show your email unless it is with your permission.)

9. Be generous. Support the websites you would like to consult next week.

10. When possible, do not send email. Call, visit, flickr, facebook, wiki or blog.

 

SUGGESTIONS

Send invitations on a Sunday or a Monday.
Propose new projects early in the week.

PLANETA FORUM

If you have a message that would interest five core Planeta.com readers, including Ron Mader, post in the Planeta Forum. If posting is new to you, consult the guidelines.

PREFERENCES

Those sending emails to Planeta.com are asked to keep messages concise and not to send unsolicited attachments. We ask you not to put our email on a CC list.


KINDNESS EXERCISE

Practice netetiquette. Try this for one week: each day send a brief message to someone you are grateful. Be sincere AND brief. The message should be request-free, a simple 'thank you.' As Rob Brezsny suggests in his book Pronoia, pay tribute: "Choose worthy targets and ransack your imagination to come up with smart, true and amusing praise about them. The best stuff will be specific to the person you're addressing."

Book

A WORD ABOUT ATTACHMENTS

First rule -- do not send unsolicited attachments.

If you wish to send an attachment, ask the recipient beforehand.

Keep in mind that Internet service in the developing world remains much slower than in the United States or Europe. An attachment that takes 30 seconds to download in an wired town such as Austin, Texas might take five minutes south of the border.

CC and BCC

There are times, however, when you may wish to share news with a group. It is easy to do this with a "Cc" (Carbon Copy) message so that everyone knows that you are sending your message to a group of people (or "Bcc" (Blind Carbon Copy) when you do not want the recipients to have each other's email.

The general rule of thumb -- the more people cc'ed on a message, the less attention any one person pays to that message.

Repeating the request -- do not include a Planeta.com address in any 'cc' list of people we do not know.

EMAIL NEWSLETTERS

Travelers are most likely to trust operations with an established history. So much the better if you can document your own history. Email newsletters are a handy tool, though be forewarned against employing an email blast.

Two critical tips - never add anyone to a mailing list without their permission. And always provide the receiver with an 'opt out' option.

For businesses, consider posting the newsletter on your website as an addition to delivering it via email. Always give the receiver multiple options to access your news. Is your newsletter available via RSS?

Operators featured on Planeta's World Travel Directory are encouraged to post the link and a few lines on the relevant country topic within the Planeta Forum. Please do not post the entire newsletter as we prefer brief replies rather than long posts in the forum.

Commercial services exist for businesses including Email ROI, Cooler Mail and Constant Contact. Another option is using Yahoo Groups.


AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES


WEB


Book Book Book Book

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