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WEB SEMINAR

Improving Communication, Part 3
by Ron Mader

PLANETA WIKISPACE
WEB 1, 2, 3 FORUM

Part 1 - Bridging the Digital Divide
Part 2 - Changing the World
Part 3 - Seeking Answers
IMPROVING COMMUNICATION

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FYI -- This feature is part of our popular Web Seminar.

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SEEKING ANSWERS

How to keep up with so much information? It's easy to be complacent and seek only the perspectives we agree with.

Here's a keen observation from journalism professor Mercedes de Uriarte: "Anyone who reads or sees any news material and says 'This is objective.' has just defined their own parameters of bias. What they are really saying is this guy thinks like me. Unless you re reading things that provoke and surprise you, you are being socialized, not educated."

It should be no surprise that when using search engines, for example, what you find depends on what -- and how -- you are seeking.


NEW GEOGRAPHY

As web-based communication develops, not everyone on the planet needs to be wired. Those who are Internet Savvy need to be aware of how to bridge the 'digital divide.' This is tricky as old orientations do not work. For example, exactly where is 'South' in an online world?

AN OUTLANDISH IDEA

Travelers, policy-makers, conservationists and students alike use fairly low-tech technology -- such as Email. Likewise, Websites do not need to be terribly complicated or expensive. In Latin America, for example, Bibliotecas Virtuales (Virtual Libraries) is a fancy name given to cyercafes.

Too often, however, the simplest elements are ignored. Foundations, development agencies and banks rarely provide project evaluations or budgets. Too often environmental groups use the Internet as another glossy brochure instead of a means to provide in-depth reports. Travel agencies make potential clients wade through page after page of java-pumped scripts. There ought to be a better way of making this information accessible to interested readers.

As consultant John Shores says, "It's almost funny ... we spend billions of dollars globally to set up the Internet, then we're not supposed to use it."

Once I was asked why it's important that information be shared. Initially, I found it difficult to explain what I consider an evident truth. But there are clear advantages. Making useful information accessible in a timely manner facilitates success for everyone.

WHO BENEFITS?

The Web is a virtual commons used by national tourism boards and local communities alike. Web surfers have access to small-town news -- from soccer scores to weather. Migrants review what is taking place back home and travelers learn as much as they'd like to know about a place before make the trip.

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SOCIAL WEB

A major stone in the road is not technical, but social. I remember a development agency staffer ask whether I knew her boss. "We have not communicated much," I told her. She replied, "But he speaks English." The language was not the problem, rather that the individual never replied to emails or phone calls.

If people do not wish to communicate, chances are they won't.

The Web -- more than any other communication medium -- encourages interaction among readers who share a common interest. The Web is not a passive conduit like mass media television or radio. We will be judged by how well we play and work with others.

Do not ask new media to look like old media. Something better is at hand.


Return to Part 1


AUTHOR

Ron Mader is the Latin America correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


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