PLANETA
Planeta.com strives to be reader- AND author-friendly. Check
out our Vision
Statement for the inside scoop. Also of interest for media
pros, consult the MTW guides for authors
and publishers
PLANETA FORUM
Journalists and publishers are invited to use the Planeta
Forum to post questions and URLs for published articles.
Share lessons learned! Here are
the guidelines.
FORUM FYI
If your magazine, newspaper or website has similar interests
to Planeta, you are invited to create reciprocal links. We can
also create a topic within the Planeta
Forum in which you can post links to select articles or
the table of contents (TOC). Examples include EcoAméricas.
Not sure where to post on the forum?
Start with the least complicated. Ask if we can create a topic
and you can post an index of what news your are publishing.
Keep messages brief and make sure they link to working URLs.
LATIN AMERICA SPOTLIGHT
As part of our effort to illuminate what's going on in Latin
America, Planeta has joined forces with other independent websites.
For details, check out the Latin
America Media Project (LAMP).
THINGS FOR JOURNALISTS
TO KEEP IN MIND
Find out where readership comes from -- is it local, national,
international or a mix?
Check whether your newspaper or magazine is featured on this
site.
TIP - Participate in the Planeta
Forum! Point out good stories you'd recommend to readers.
And if you have written something yourself, you can mention
the feature and provide the link.
IF YOU HAVE A WEBSITE
We can establish a reciprocal link from Planeta.com to your
author website.
Reciprocity rules!
Show the cover of your book, newspaper, magazine online.
Example: Sports
Illustrated
Explain to readers how they can purchase the magazine/newspaper.
Include a calendar of upcoming speaking events.
Include links to professional associations of which you are
a member.
Investigate whether your articles are picked up by Google
News, Moreover
or Topix.
Prepare graphics -- banners and logos -- that can be used online.
If you don't have those skills, ask a talented graphics design
artist friend to help you. The most common size for a banner
is 468x60.
Participate in relevant online forums. If you participate on
the Planeta Forum, please
consult with Ron Mader to review the forum guidelines. Hopefully,
you are doing this already as part of the Web Seminar!
IF YOU DO NOT HAVE A WEBSITE
Create a website or blog!
EXERCISE
Conduct a google search for your name and which features come
up. Check and see if adequate or too much contact information
is given. This is a good exercise for journalists and publishers
alike.
Curiously, many newspapers and magazines having established
a website, are not clear how to what to do with it. Red flags
are sites with 'news' which is more than six months old.
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