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WEB SEMINAR

Online Google
by Ron Mader

PLANETA WIKISPACE
WEB 1, 2, 3 FORUM

Look and you will find. Find you will define.
- POV Notebook


FLICKR ALBUM: Google
SLIDESHOW


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Googling has become short-hand for searching the web. Of course, there are many search engines and search engine optimization. That said, Google is king. The following is our guide to exploring one of the most popular sites on the Web.

We also have guides to Google's Adsense/Adwords and Google Analytics.


HISTORY

Google's original Mission Statement (1998) was to 'organize the world's information and make it universally accessible and useful.'

HEADLINES

b Has Google reached the tipping point? - Guardian

UNOFFICIAL GOOGLE

b Unofficial Google Weblog

ADSENSE

g Adsense and Adwords

ANALYTICS

g Google Analytics

CALENDAR

b Google Calendar

DIRECTORY

b Google Directory

EMAIL

b Gmail

GOOGLE EARTH

b Google Earth
g Locator maps: Google Earth

FORUMS

b Google Groups

IMAGES

b Google Iamges

NEWS

g News: Tips for Journalists, Editors and Publishers
b Google News

READER

b Google Reader Blog
b Google Reader Tour
b Google Reader for Publishers

VIDEO

b Google Video

PRINT

b Google Print

TRENDS

b Google Trends

Example: Ecotourism

FLICKR

b Google Earth, Maps & Mash-ups
ONLINE FLICKR

WIKI

b Google
ONLINE WIKI


A FEW WORDS ABOUT PAGERANK

b Google Technology - http://www.google.com/technology

"The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University ... PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."


AUTHOR

Ron Mader is the ecotourism and responsible travel correspondent for Transitions Abroad and host of the award-winning Planeta.com website.


REFERENCES

g Search Engines and Indices

PLANETA FORUM

g Web 1, 2, 3
GUIDELINES

FLICKR

g Email Tips
ONLINE FLICKR

WIKI

g Web 123
ONLINE WIKI

 

WEB


Book Book Book Book

RECOMMENDED READING

g Featured Titles: Placing Words | Open Space Technology | The Laws of Simplicity | The Myth of the Paperless Office | Weaving the Web: The Original Design and Ultimate Destiny of the World Wide Web
g Bibliographies: Web
g New Titles | Top Shelf



PLANETA


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