| It is easier than ever to create
an online survey. Planeta.com has been using this technology
for years to get valuable reader feed-back, whether it's on
the topic of what stories readers would like or selecting the
best book of the year or best government ecotourism website.
Making an effective survey requires a clear idea of what you
want to learn. We recommend that surveys are created first as
a betatest so that colleagues have an opportunity to suggest
edits before the survey goes live.
The number one mistake we have seen is the lack of follow-up.
Respondents are satisifed with contributing their time to a
survey if they see that it has some impact. Alert respondents
when they should expect to see a summary published. When possible,
post preliminary results.
CURRENT SURVEYS
Current Surveys
RECENT SURVEYS
Wiki:
Views on Responsible Tourism
Reader
Survey 2007-2008
Mexico
News
Lo
Mejor de Oaxaca/Best of Oaxaca
Ecotourism
Spotlight Award
2007
Book of the Year
2007
Mexico News Survey
FEATURES
Travelers
Respond to Community Tourism Guide Survey (2006)
Results
from Water Survey (2006)
Reader
Survey (2003)
Survey
of Ecolodge Economics (2002)
CREATING A SURVEY
Regardless of the software you use to create the survey, test
it out with colleagues ahead of time. This is called a betatest.
Within the survey let participants know when and where they
will be able to access the results.
If you are seeking a single response, consider including 'other'
as an option so that respondents do not feel they have to choose
an answer that does not suit their needs.
PROMOTING A SURVEY
If you have a survey you would like to announce via Planeta.com,
we might be able to develop this via the Planeta
Wikispace and we can announce this via the relevant topic
on the forum. Where to post? How to proceed? Just ask. If posting
is new to you, consult the guidelines.
The only thing we require is that after the survey is announced,
report what you learned.
SPOTLIGHT ON SURVEY MONKEY
Survey
Monkey is a popular site that allowers to create online
surveys. This is a free service for up to 100 responses. The
pay version is $20/month and allows for logos.
FYI -- If you have a pro account, you can
set it up so that when one concludes the survey, the page redirects
back to your site. This option is under your admin panel, under
'options'
Conversion
Guide - Survey Monkey (PDF)
PUBLIC OR PRIVATE
Some institutions, such as National
Geographic Traveler, conduct surveys without public announcements.
In the case of Traveler,
they explain they cannot evaluate a large number of self-nominations.
Our view is that private panels are fine if there is some type
of prior public anouncement. If we want to improve the caliber
of panels, it's time to engage tourism stakeholders and expand
the rolodex.
WIKI
Web
123
ONLINE
WIKI
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