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Last Updated
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Website Promotion
by Ron Mader
No es suficiente poner el huevo, es necesario cacarearlo.(It's not enough to lay an egg. You have to crow about it.)
- Dichos |
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| FYI --
This document is part of our popular Web
Seminar. As such, it is always a work in progress and we welcome helpful editorial suggestions. If Planeta.com can assist you, please consider making a financial donation or organizing a webinar.
MAKING CONTACT -- Email
sent to Planeta may be published. If you don't want that to
happen, just let us know. Requests for anonymity will be honored.
(Email Tips) |
| Website promotion is a vital tool
in keeping one's operations successful. That said, businesses,
ngos and government offices alike are often not aware of how
to make their promotion effective on the Web.
BE CLEAR
Web popularity is complicated. It's not the traffic that counts,
but rather the quality of engagement. Be certain that your website
is well-designed and has a clear pitch, whether that's to promote
your business or to save the rainforest.
LINKING
Make sure that your are listed on relevant search
engines. Begin by submiting your homepage URL to the appropriate
section of the Open
Directory Project
If you want to have your site listed and featured online search
engines, make sure that your web documents have keywords in
the META tags. This in turn increases the chances that the digital
"robots" run by the search engines find your site.
Where else to get hits? Surprise of surprises, the most loyal
traffic is a result of reciprocal links, starting with web
links. Synergetic web marketing shows technical and social
savvy.
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PLANETA
Planeta.com can help publicize
your website in an ethical and effective manner. Here are some
ways we can be of assistance.
TRAVEL COMPANIES -- If your operation deals with the
concepts of ecotourism, conservation, responsible travel, Planeta.com
is the obvious choice for eco-friendly, people-friendly travel.
Details
TOURISM BOARDS -- If you need to rethink and retool
your web site and web presence, learn from the best and avoid
making common mistakes.
LANGUAGE SCHOOLS -- If your site promotes a specific
Spanish
language school, advertise online our website.
EVERYONE -- If you see other ways that you can benefit
from appearing online Planeta.com, consult our Rate
Card and Alliances.
TRAVEL DIRECTORIES
World
Travel Directory
Ecolodge
Directory - ECOCLUB
Transitions
Abroad
EcoTour
Directory
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FEATURES
Planeta's international conference combined discussion of ethics
and marketing in the realm of developing ecotourism. One all-time
popular feature is Marketing
Ecotourism on the Web.
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BRIDGING THE VIRTUAL AND NATURAL WORLDS
Don't forget the natural world! Make sure that your brochures
and business cards have the correct URL. Good word-of-mouth
is always an excellent promotion.
BANNERS
Create a series of banners for your website that colleagues
can use when linking to your site. Here's are examples from
our collection
and Worldtourismdirectory.com.
BUYING HITS
Where should you advertise? Make sure that the website receives
traffic. Some websites can provide documentation of how many
hits go from their site to yours. You can also track in-coming
hits.
There are several search engines that allow you to purchase
hits via bidding on key words. You can either pay-per-click
or pay-for-inclusion in a directory.
In the case of Google, you can pay-per-click.
Here is there pitch: "More than 150 million times a day, people
use Google to find what they're looking for. Make sure they
find what you're selling. Create a text ad that appears next
to Google and partner search results. You decide which searches
show your ad and what you're willing to pay for each new customer
who clicks on it."
Another source for buying links is Overture
HTTP
In your emails always put the 'http://' in front of the URL
-- this activates the link in most browsers.
For example: use 'http://www.BrazilMax.com'
instead of 'www.BrazilMax.com' |
SEMINARS
Learning never ends. See if one of our seminars
is right for you. |
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