Māori Language Week is an annual campaign led by the Māori Language Commission, to promote the language in New Zealand (Aotearoa). The campaign raises awareness that the country has its very own language and encourages its incorporation into daily usage.
2016’s Māori Language Week is going to be positive, relevant, energetic, fun and exciting! It shows a place for the Māori language in stadiums, sports fields, and the ever growing realm of the social web. The campaign runs July 4 – 10, 2016.
The theme for this year is te reo tautoko – behind you all the way which is about using te reo Māori to support people, to inspire and to cheer on.
Continuing with last year’s approach, organizers are developing 50 phrases in te reo Māori that are simple to use, even for those with little or no grasp of the language. To ensure the phrases carry momentum beyond the campaign week, these phrases will be incorporated into international and national events, starting with the Olympics and other popular sports codes and events throughout the year.