Brand

Buzzwords

Brand = Set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another (Seth Goodin)

Also see: shopping

Studies
Brand love: the emotional bridge between tourists’ perceived value and well-being

Recommended Listening
Your personal brand – The art of personal branding is becoming increasingly complicated.

Quotes
Brand is a way of fooling a customer into feeling that she has entered a social contract while ensuring there is no reciprocation on part of the corporation. The customer is meant to tirelessly promote and support the brand but the brand has no duties to the customer.
– Cory Doctorow, On copyright, corporations and creativity

Headlines
outrage-over-alleged-big-game-hunting-follows-jimmy-john-s-ceo
When brands become uncool
six-word-slogan-cost-nevada-9-million

Elsewhere on the Web
brandindex.com
no brand is your friend – Michael Paredrakos

Buzzword Bingo
Advertising – Brand – Brand Advocate – Brand Provocation – Branding – Marketing – On Brand – Rebranding

Planeta.com

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