Brand = Set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another (Seth Goodin)
Also see: shopping
Your personal brand – The art of personal branding is becoming increasingly complicated.
Brand is a way of fooling a customer into feeling that she has entered a social contract while ensuring there is no reciprocation on part of the corporation. The customer is meant to tirelessly promote and support the brand but the brand has no duties to the customer.
– Cory Doctorow, On copyright, corporations and creativity
Advertising – Brand – Brand Advocate – Brand Provocation – Branding – Marketing – On Brand – Rebranding