Lingo Cards (Some rights reserved)
Activation = The action or process of making something active or operative
HBO’s ‘Westworld’ CES Incite Activation Has Creepy Fun With Data Sharing
How SXSW, Comic-Con Fueled the Rise of Activation Culture – Hollywood Reporter
Why Hollywood marketing execs love Comic-Con activations, from ‘The Good Place’ to … a sci-fi Taco Bell from the future?