Buzzwords
Chumbox = online advertising that uses a grid of thumbnails and captions to drive traffic to other sites and webpages. This form of advertising is often associated with low quality ‘clickbait’ links and articles.
Headlines
A mysterious gut doctor is begging Americans to throw out “this vegetable” now. But, like, which? – Vox
A Complete Taxonomy of Internet Chum
Wikipedia
Chumbox
Planeta.com