Lingo Cards

Clicktivism = Virtual ‘activism’ using clicks to fave, like and follow

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Says Planeta’s Ron Mader, “Clicktivism is just one tool in the social web toolbox. In the 90-9-1 model, each category of engaged participation plays a critical role. To click or not to click poses a similar question, but in the end what matters is attention. Meaningful engagement crosses a spectrum of levels of engagement that runs from the superficial to the profound. That said, efforts like Thunderclaps — — give officials the illusion that they’ve done something of value, or even that they’ve done enough to engage the public.”

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