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International Museum Day 2018

Photo: Neon Boneyard (Las Vegas)

May 18 is International Museum Day, an annual celebration coordinated by the International Council of Museums (ICOM). Hashtags: #IMD2018 and #InternationalMuseumDay

To celebrate please tag, tweet and follow your favorite museums on the social web.

Participation in International Museum Day is growing among museums all over the world. In 2017, International Museum Day garnered record-breaking participation with more than 36,000 museums hosting events in some 157 countries and territories. Quite the impactful event!

Organized on and around May 18 each year, events and activities to celebrate International Museum Day can last a day, a weekend or an entire week.

ICOM: Museums are an important means of cultural exchange, enrichment of cultures and development of mutual understanding, cooperation and peace among peoples.”

Key Links
International Museum Day

The theme chosen for 2018 is “Hyperconnected museums: New approaches, new publics.”

Hyperconnectivity is a term invented in 2001 to design the multiple means of communication we have today, such as face-to-face contact, email, instant messaging, telephone or the Internet. This global network of connections becomes each day more complex, diverse and integrated. In the hyperconnected world of today, museums join the trend. This is the reason why the International Council of Museums (ICOM) has chosen the theme “Hyperconnected museums: New approaches, new publics” for the International Museum Day 2018.

It is impossible to understand the role of museums without taking into account all the connections they make. They are an inherent part of their local communities, their cultural landscape and their natural environment. Thanks to technology, museums can now reach way beyond their core audience and find new publics when approaching their collections in a different way: it can be the digitalization of their collections, adding multimedia elements to the exhibition or something as simple as a hashtag that allows visitors to share their experience in social media.

However, not all these new connections are due to technology. As museums strive to maintain their relevance in society, they shift their attention to the local community and the diverse groups that make it up. As a result, these past years we have witnessed the birth of countless common projects organized by museums with the collaboration of minorities, indigenous peoples and local institutions. To engage these new publics and strengthen their connections with them, museums must find new ways of interpreting and presenting their collections.

For 2018 International Museum Day, Planeta.com will be editing the text and links for some of our favorite museums around the world. How are museums making the most of the social web? How do we continue the conversations after the physical museum experience?

We also ask for your participation – editorial suggestions and photos and videos from your favorite museums. Please show examples of good practices.


  • Which International Museum Day events have a Facebook event page?
  • Is there live and archived video from International Museum Day events?
  • Can the map of activities and events be embedded on other websites?

Embedded Tweets

Museum Spotlight

Neon Museum





International Museum Day

International Council of Museums (ICOM)

International Museum Day 2017

2018 Calendar

05 • May • Mayo

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