Improving Signage

Photo: Ron Mader, La Paz = Peace (Some rights reserved) Visitors expect to find helpful directions — online and on the ground. Orientation is key. Good signage obeys three simple rules: 1) The information is clear.2) The information is accurate.3) The information is where the visitor is looking. Confusing, obsolete or hard-to-find information leads visitors … Continue reading Improving Signage