Interpretation = the action of explaining the meaning of something
Respecting Our Culture
In late 2008, when Aboriginal Tourism Australia closed down, Ecotourism Australia Limited agreed to take over the Respecting Our Culture Certification Program and incorporate its key principles into our Eco Certification program. This program recognizes that tourism must promote the value of quality interpretation and that it involves different cultures, particularly cultures indigenous to the areas visited. All tourism areas have significant cultural values; tourism activities should respect, embrace and present the cultural attributes of areas visited. The ROC components of the Eco Certification program are intended to encourage all operators of our Certified Ecotourism products to enrich those products by engaging respectfully and sensitively with indigenous people and their cultures wherever they operate.