home Indigenous, Social Web Workshop: Indigenous Biodiversity and Tourism on the Social Web (2010)

Workshop: Indigenous Biodiversity and Tourism on the Social Web (2010)


Ron Mader

We created this resource page to include worksheets and exercises for the participants of the 2010 Biodiversity Workshop: New Information and Web-based Technologies. Happy #ThrowbackThursday

Our workshop was taught in English with a smattering of Ayuuk, Maori, Sami, Zapotec, Swedish and Spanish. Bonus points for anyone who can say Eyjafjallajökull (Aye – ya – fyah – dla – jow – kudl)

Worksheets / Handouts
storytelling now,contando histórias ya, erzähle deine geschichte – jetzt!
Events checklist
Are we on the same channel
Can we develop a partnership?

Participants reviewed the protocols and recommended tips for using the social web.

WebsiteLevels of Engagement: What you can doExamples
external image wordpress.jpgBlogsblog responsiblyhttp://wordpress.comShare your story/observations in a linear fashion.AfrikaT
Guurubi Tours
external image facebook.gifFacebookhow to use facebookhttp://www.facebook.comDocument professional work Participate in relevant groups, Join Planeta groupITBW Award Ceremony
Biodiversity Workshop
Indigenous Peoples Issues and Resources
external image flickr-icon.gifFlickrhow to put your photos online
como poner tus fotos en linea
http://www.flickr.comPost photos to an album, add to relevant groups, view contacts, check activity, favorite other photos, comment or create a gallery


Premium version includes stats and other goodies

TIME Unlimited
Nutti Sami Siida
Pedro Martinez
Kurt Ackermann
Ron Mader
skypeSkype SkypeInternet telephone 
external image 2903816793_8bee463796_m.jpgSlideshare http://www.slideshare.netReview and rate presentations. Post your own presentations.itbw 2010
upgrade your world
world parks
academic scorecard
external image twitter.gifTwitterhow to tweet on twitter
http://twitter.comBrief the world and learn what’s newsChalalan
Nutti Sami Siida
TIME Unlimited
Ron Mader
external image you-tube-icon.gifYoutube http://www.youtube.comCreate account, comment on videositbw playlist
workshop21 playlist
Andy Drumm

Gopinath Parayil
Alex Villca
Bruce Farnsworth
Viviana Figueroa
Johann Köppel
Oliver Hillel
Irene Lane
Malia Everette
Michelle Nowak
Maria Belen Paez
John Morrison
James Stewart
Kurt Ackermann
Neill & Ceillhe Sperath
Nils Torbjörn Nutti
Anders Kärrstedt

The one-day Biodiversity Workshop: New Information and Web-based Technologies takes place September 11 from 9am-5pm at the Hilton Portland, Cabinet Suite. Learn new marketing techniques and upgrade your core skills and join the conversation about the conservation of cultural and environmental diversity with trusted colleagues around the world.

Prepare for a seachange in how we interact with indigenous tourism. Our September 11 workshop takes place on the ground and online with free access around the world. Together we will draw a new map of the world figuratively and literally! Workshop participants will review various social web channels including Blogs, Facebook, Flickr, Google Earth, Twitter and YouTube.

This event features ITBW Award winners and finalists including TIME Unlimited Tours , Nutti Sami Siida , Te Urewera Treks and Chalalan Ecolodge. Participants will get a hand’s on experience of using social web channels for immediate and inexpensive communication, including genuine conversation, business networking and guerrilla marketing.

This workshop is facilitated by communication catalyst Ron Mader (founder of Planeta.com), who will guide participants through a series of training modules and games.

Who should attend? Our focus will be the small- and medium sized operators in specialized long tail markets including ecotourism, indigenous tourism, responsible tourism and the growing local travel movement. How do you make contact with one another? Can we bring the carrotmob to indigenous tourism? We encourage the attendance of government officials, ngos and community leaders.

On the ground, the session takes place 9am-5pm in Portland, Oregon. Think about bringing comfortable walking shoes, a digital camera, laptop and a coin from your country. Online, we are inviting comments on Twitter and Facebook, photos on Flickr and videos on YouTube. You can get started today by registering!

Consider that if indigenous tourism businesses share the same customers, are there ways to share information in a way that helps everyone out, promotes other SMEs

TIP – In advance of the workshop participants are strongly advised to register for Skype, Flickr, Slideshare, Twitter, Youtube and Facebook. During the workshop participants are asked to bring their laptop with Wi-Fi connection.

To learn about the world through first-hand, one-on-one meetings with people from around the world is a valuable human experience. If travelers’ experiences were consistently negative, they would not pursue their journeys enthusiastically and share their experiences with others. We discover universal themes of human culture. We become more aware that no matter where we live we are all confronting similar situations as we ultimately become a global community.
– Deborah McLaren, Rethinking Tourism and Ecotravel: The Paving of Paradise and How You Can Stop It

How about we do something more powerful, more meaningful? What if we helped cities express themselves and share their voice? My first thought was to ask the people of Pittsburgh what they want to share with the world. That’s one way to think about it. My next thought was to give them the tools, show them how, and get the most authentic voice.
– Chris Brogan, How Bloggers Can Work With Tourism Boards

Think about bringing comfortable walking shoes, a digital camera, laptop and a coin and local maps from your country.

Online, we are inviting comments on Twitter and Facebook, photos on Flickr and videos on YouTube. You can get started today by registering!

Viva experential learning! Before the workshop, register for the tools you want to learn to use including Skype, Flickr, Slideshare, Twitter, Youtube and Facebook. You don’t have to register for everything but you do need to commit to a schedule of regular use over the next three months.

Be generous – Befriend, Like, Favorite, Tag the Websites, Give a Thumbs Up to all of the ITBW participants

Give a think about local travel – Who are the indigenous people working in tourism in Oregon?

Agenda of September Workshop

 9am-10am Lo-Fi meets Wi-Fi
– Introductions, Registration, Games, Benefits of Web Communication
 10am-11am Skype calls with ITBW finalists, judges 
 11am-1pm Overview of indigenous tourism, biodiversity and the Web
– Intro to Websites and Web Channels of ITBW Participants
 Lunch Break 
 2pm-330pm Toolbox


A review and Q&A about individual tools and how they can be integrated by a single user or by a group
Flickr (30 minutes)
Twitter (15 minutes)
Delicious (15 minutes)
Facebook (15 minutes)
Google Earth / Google Maps (15 minutes)
YouTube (30 minutes)
Wiki (30 minutes)

 230pm-330pm Break 
Where do we go from here?
Create action list:
Define personal and collective strategies on using social web tools
Consider the ways to cross-promote one another’s business


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