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Mainstreaming

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Mainstreaming = To bring something into the prevailing current of thought, influence or activity

One of the frustrations withing conservation culture is the dissonance between championing the broader awareness and mainstreaming of local and technical issues with the conversation taking place behind closed doors. There’s little understanding of how to connect with locals.

Mainstreaming requires livestreaming of events and conferences, the boring bits and the TED-like presentations. In this time of COVID19, Zoom rooms have been used to facilitate these discussions. With notice and participant interaction, the number of viewers/participants increases. There is also the recommended option of keeping the video online, on-demand.

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