Lingo Cards (Some rights reserved)
Nudge = To give a gentle reminder or incentive providing encouragement
Surely it is ‘about nudging people along the continuum’ to stop the pig-ignorant and filthy to be a little more considerate, to get the concerned to take another step further, and so on. Not the big leap, but the small step that makes the journey.
– Peter Hutchison
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Behavioural Insights Team