Logo – dedicates itself to helping creative people achieve their goals. 2023 events in Austin, Texas and Sydney, Australia October 15 to 22. Hashtags: #SXSW

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.

SXSW is one of the biggest cultural events in the world. And now Sydney is getting in on the action


Pete Buttigieg to Keynote SXSW

2020 event cancelled

Key Links


  • What are the highlights from this year’s event?
  • What would locals like visitors to know about Austin?

Mexic-arte Museum, Austin, TX


SXSW 2013
In an attention economy where more and more options compete for scarce attention, the ability to attract and retain attention will increasingly determine who creates and captures value. Stories are a powerful way to engage audiences, but have limitations that make it difficult to retain attention, build relationships and mobilize action. Narratives offer a more powerful vehicle to amplify impact, but are much less well understood. Narratives operate at three levels in parallel: the individual, the institution and the social unit. By understanding this and crafting narratives that operate at all three levels, it is possible to amplify impact. New generations of technology especially social, cloud, mobile and Big Data make the development and deployment of narratives much more feasible. Narratives resist the confines of a single medium and tend to flourish in a transmedia world where the narrative can unfold across a rich set of media.

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