Improving Signage

Photo: Ron Mader, La Paz = Peace (Some rights reserved) Visitors expect to find helpful directions — online and on the ground. Orientation is key. Good signage obeys three simple rules: 1) The information is clear.2) The information is accurate.3) The information is where the visitor is looking. Confusing, obsolete or hard-to-find information leads visitors …

Signage

Photo: Noche de Chocolate (Some rights reserved) Signage = signs collectively, especially commercial or public display signs Wikipedia: Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. Translating: SignageSpanish: Señalización Google Graph HeadlinesAdvertising companies wanted …

Bilingual Signs

Lingo Cards (Some rights reserved) We are fans of bilingual signage. The case is made succinctly by Marcas Mac an Tuairneir, aka Mark Spencer Turner (@Marcas_Mac) of marcas.scot who launched the hashtag: #bilingualsign A bilingual sign tells you more than just where you need to go. It tells you a country has more than one …