Want free Wi-Fi at your conference, hotel or university classroom? Ask for it.
Wireless Internet, aka Wi-Fi, is no longer a nice to have accoutrement but a must have essential for events and conferences that want to generate a buzz inside and outside the room. We are also seeing increased usage in public spaces.
Mind you, wi-fi is a tool and event organizers who create boring events with wi-fi will find participants paying attention to their individual email accounts and external, unrelated conversations rather than collaborating and focusing attention in a helpful manner.
Our campaign for free Wi-Fi asks for a thoughtful and creative use of wired space. We challenge tourism pros to make the most of the technology in favor of travel that connects locals and visitors in a meaningful fashion.